The MIT Club of Northern California closed out their fifth and final day of the MIT AI 2020 Virtual Conference: AI for a Better World on Saturday, July 18 and cred’s event management team was behind the scenes to ensure the 70+ speaker event was a success.
Times have changed and our clients have adapted with the help of cred’s event management team. Last week, our team completed Bowery Capital’s first virtual event: the 2020 Marketing Summit. After the initial plans for an in-person event to be held in New York had to be scrapped, we shifted gears into virtual-mode and got to work reimagining what these long-running events would look like online.
The hard work more than paid off last week when the Bowery Capital Marketing Summit kicked off on Zoom with a dozen expert marketers broadcasting to nearly 200 registrants—the largest a Bowery Capital event has ever seen.
On June 10, the RampUp: Virtual Marketing Summit drew more than 3,000 registrants, and for good reason: never has there been a more appropriate time for marketers to ensure customers and their needs are being met. Hosted by LiveRamp, the Marketing Summit was the second virtual conference hosted on the On24 platform, the first being RampUp: Virtual Political Summit last month. Check out our recap!
Blend, the leading digital lending platform for mortgages and consumer banking, checked off a huge milestone for 2020: Forward, their first-ever virtual customer summit. In the midst of unprecedented and uncertain times, Blend quickly recognized the need for lenders to be more agile and digitally-oriented than ever and sprang into action.
The RampUp: Virtual Political Summit ascended into our computer screens last week on May 13 and we had a front-row seat (see: our living room couch)! In the wake of not only the global COVID-19 pandemic, but also the upcoming 2020 presidential election, this event was sure to intrigue. Check out our key takeaways from the event.
Our event management team wrapped up a busy fall event season after concluding three events for the Bowery Capital Leadership Series. The Leadership Series— composed of the Sales Summit, People & Talent Summit, and Finance & Ops Summit—was built to generate opportunities and insights for thought leaders at early-stage SaaS and marketplace companies. Each of these events is a half-day filled with in-depth dialogue, networking opportunities, and knowledge-sharing about challenges faced, lessons learned, and best practices to implement.
Kicking off the fall events in September, the People & Talent Summit boasted speakers from Betterment, Bowery Farming, and a keynote presentation from Bree Groff of SYPartners. The next event was the Sales Summit, which gathered more than 100 attendees to see our lineup of speakers from companies including AWS, Resy, and TripActions. The Finance & Ops Summit rounded out the event series with 20 speakers from companies such as EY, Sage Intacct, Nasdaq Private Market, and CLEAR.
As the focus of the Leadership Series is to facilitate tactical, actionable dialogue for attendees and an engaged audience from speakers, topics across the three events ranged from Lessons Learned as a CFO, Investor Relations, How to Successfully Move Upmarket, and Developing a Highly-Personalized and Data-Driven Recruiting Process.
Key takeaways:
Create an inclusive environment and diversity will follow. You can’t support diverse candidates and employees if your organization isn’t ALREADY a supportive and inclusive environment.
If you’re going to move upmarket, then you have to invest in upskilling. One of the most common reasons organizations fail during their upmarket move is because their reps and supporting functions have not been upskilled to make an effective move.
Raise your next round of funding when you DON’T need it. If you’re needing funding, you’re too late. Raise while your numbers look great and you have the time to dedicate to a successful round of funding.
Fire early and fire fast. Early-stage companies are too susceptible to the mistakes that a bad employee can make.
Find the employees that are passionate about your company. Create the job that best utilizes the skills of your passionate employees. Their contributions are too valuable to lose.
Continuing the conversations that started onstage, each event rounded out the day with a happy hour and networking reception.
cred is looking ahead to four more Bowery Capital events in San Francisco and New York as we head into 2020!
This past fall, RampUp on the Road visited six cities around the globe, completing seven events in just two months to bring to light conversations around best practices, trends, and common challenges in the martech industry—New York, Chicago, Boston, Los Angeles, Austin, and London. Attendees flocked to several different venues to participate in these conversations, from the Porsche Experience Center for RampUp LA - Auto to the iconic Navy Pier in Chicago. In total, these events saw attendance from more than 2,000 marketing leaders.
Speakers who graced the RampUp stages represented brands such as Wall Street Journal, NBA, Google, Kimberly-Clark, Snap, Inc., WarnerMedia, MillerCoors, and Calvin Klein. The conferences featured keynote sessions from Gimlet Media CEO Alex Blumberg, to The All England Lawn Tennis Club Head of Communications, Content, and Digital Alexandra Willis, the entity behind the prestigious Wimbledon Championships.
Sponsored by LiveRamp, the leader in data onboarding and omnichannel identity resolution, RampUp featured content focused on measurement, creative data application, privacy regulation with CCPA on the horizon, and GDPR underway in London. Session topics included Omnichannel Harmony, Matching Messaging to Customer Lifetime Value, and How to Maximize TV ROI, all in a variety of formats—from presentations to fireside chats to panels. cred was thrilled to be involved in bringing these relevant and important discussions to light.
RampUp on the Road London, our most recent and last of the RampUp fall conferences, marked the third time cred took its event management team overseas. The London conference brought an increase of over 200 attendees compared to the previous year’s show. This year’s event was hosted at The Savoy, with themes around The New Data Landscape and Consumer-led Data Strategies.
Key takeaways included:
How to meet the challenge of dealing with natural changes that come with an evolving company, and ways to optimize your media and technology to drive better results for your brand.
Regulation discussion was huge, especially between publishers. Conversation covered ideas addressed how to avoid losing the mission, strategize around changing consumer preference, and use new technology to your benefit.
For a full picture (literally) of the event’s themes, Jenny Leonard of Jenny Leonard Art put together a live-drawing mind map as the conference carried throughout the day. Check it out below!
The exciting day ended with a garden-themed cocktail reception, branded LiveRamp beer, and a lovely quartet supplying the music to keep the party going. With more than 600 total attendees, RampUp on the Road London was a success!
We have had a wonderful year being involved with RampUp, and are proudly reflecting on those events. Next up, RampUp 2020 is just around the corner on March 2nd & 3rd in San Francisco. See you then!
Datavant hosted their inaugural Future of Health Data Summit in Washington D.C. last month and the cred events team was onsite to make sure it all ran smoothly!
