This past fall, RampUp on the Road visited six cities around the globe, completing seven events in just two months to bring to light conversations around best practices, trends, and common challenges in the martech industry—New York, Chicago, Boston, Los Angeles, Austin, and London. Attendees flocked to several different venues to participate in these conversations, from the Porsche Experience Center for RampUp LA - Auto to the iconic Navy Pier in Chicago. In total, these events saw attendance from more than 2,000 marketing leaders.
Speakers who graced the RampUp stages represented brands such as Wall Street Journal, NBA, Google, Kimberly-Clark, Snap, Inc., WarnerMedia, MillerCoors, and Calvin Klein. The conferences featured keynote sessions from Gimlet Media CEO Alex Blumberg, to The All England Lawn Tennis Club Head of Communications, Content, and Digital Alexandra Willis, the entity behind the prestigious Wimbledon Championships.
Sponsored by LiveRamp, the leader in data onboarding and omnichannel identity resolution, RampUp featured content focused on measurement, creative data application, privacy regulation with CCPA on the horizon, and GDPR underway in London. Session topics included Omnichannel Harmony, Matching Messaging to Customer Lifetime Value, and How to Maximize TV ROI, all in a variety of formats—from presentations to fireside chats to panels. cred was thrilled to be involved in bringing these relevant and important discussions to light.
RampUp on the Road London, our most recent and last of the RampUp fall conferences, marked the third time cred took its event management team overseas. The London conference brought an increase of over 200 attendees compared to the previous year’s show. This year’s event was hosted at The Savoy, with themes around The New Data Landscape and Consumer-led Data Strategies.
Key takeaways included:
How to meet the challenge of dealing with natural changes that come with an evolving company, and ways to optimize your media and technology to drive better results for your brand.
Regulation discussion was huge, especially between publishers. Conversation covered ideas addressed how to avoid losing the mission, strategize around changing consumer preference, and use new technology to your benefit.
For a full picture (literally) of the event’s themes, Jenny Leonard of Jenny Leonard Art put together a live-drawing mind map as the conference carried throughout the day. Check it out below!
The exciting day ended with a garden-themed cocktail reception, branded LiveRamp beer, and a lovely quartet supplying the music to keep the party going. With more than 600 total attendees, RampUp on the Road London was a success!
We have had a wonderful year being involved with RampUp, and are proudly reflecting on those events. Next up, RampUp 2020 is just around the corner on March 2nd & 3rd in San Francisco. See you then!
