Roundup: RampUp on the Road 2019 Fall Shows

This past fall, RampUp on the Road visited six cities around the globe, completing seven events in just two months to bring to light conversations around best practices, trends, and common challenges in the martech industry—New York, Chicago, Boston, Los Angeles, Austin, and London. Attendees flocked to several different venues to participate in these conversations, from the Porsche Experience Center for RampUp LA - Auto to the iconic Navy Pier in Chicago. In total, these events saw attendance from more than 2,000 marketing leaders. 

Speakers who graced the RampUp stages represented brands such as Wall Street Journal, NBA, Google, Kimberly-Clark, Snap, Inc., WarnerMedia, MillerCoors, and Calvin Klein. The conferences featured keynote sessions from Gimlet Media CEO Alex Blumberg, to The All England Lawn Tennis Club Head of Communications, Content, and Digital Alexandra Willis, the entity behind the prestigious Wimbledon Championships. 

Sponsored by LiveRamp, the leader in data onboarding and omnichannel identity resolution, RampUp featured content focused on measurement, creative data application, privacy regulation with CCPA on the horizon, and GDPR underway in London. Session topics included Omnichannel Harmony, Matching Messaging to Customer Lifetime Value, and How to Maximize TV ROI, all in a variety of formats—from presentations to fireside chats to panels. cred was thrilled to be involved in bringing these relevant and important discussions to light. 

RampUp on the Road London, our most recent and last of the RampUp fall conferences, marked the third time cred took its event management team overseas. The London conference brought an increase of over 200 attendees compared to the previous year’s show. This year’s event was hosted at The Savoy, with themes around The New Data Landscape and Consumer-led Data Strategies. 

 Key takeaways included:

• How to meet the challenge of dealing with natural changes that come with an evolving company, and ways to optimize your media and technology to drive better results for your brand.

• Regulation discussion was huge, especially between publishers. Conversation covered ideas addressed how to avoid losing the mission, strategize around changing consumer preference, and use new technology to your benefit.

• For a full picture (literally) of the event’s themes, Jenny Leonard of Jenny Leonard Art put together a live-drawing mind map as the conference carried throughout the day. Check it out below! 

The exciting day ended with a garden-themed cocktail reception, branded LiveRamp beer, and a lovely quartet supplying the music to keep the party going. With more than 600 total attendees, RampUp on the Road London was a success!

We have had a wonderful year being involved with RampUp, and are proudly reflecting on those events. Next up, RampUp 2020 is just around the corner on March 2nd & 3rd in San Francisco. See you then!

Roundup: RampUp on the Road 2019 Spring Shows

The spring stretch of RampUp on the Road shows have officially come to a close. We wrapped things up in DC last week at Nationals Park, home to the Washington Nationals, with a full day of engaging speakers, networking opportunities, and even a tour of the ballpark. The day began with attendees mingling over breakfast and registration in the large conference room—which was packed to the brim once we kicked off with content.

Fatemeh Khatibloo, Vice President and Principal Analyst at Forrester, opened the day, and provided an insightful look into the world of “Decentralized Digital Identity.” The audience was taken on a journey through behavioral advertising, identity resolution, and future of privacy-respecting marketing. Following Fatemeh’s presentation, one of our own speakers, Lucy Caldwell, Founder and Principal at Mockingbird Lab, moderated a session on “Achieving the Diversity Trifecta.” Speakers Anneka Gupta, President and Head of Product and Platforms at LiveRamp, and Justin Antoinpillai, Founder and CEO at WireWheel.io, joined Lucy onstage to discuss empathy and the role of diversity in leadership and policymaking.

After lunch, both content and audience divided into two tracks: New Wave Technology and Policy, and Building an Omnichannel Strategy. For the Policy track, attendees varied from those involved with data and consumer policy and regulation, as well as members of the advocacy/agency world. Panelists joined us from PwC, Google, Datavant, ANA, Mockingbird Lab and more. The evolving process of doing right by consumers was a constant theme during this track, with each session coming to a close through a dynamic Q & A discussion. During the Building an Omnichannel Strategy track, speakers from Macy’s, Under Armour, T-Mobile, DISH Media, and more took the stage to provide powerful real-life experience from which the audience could assimilate and apply to their own roles. Attendees of both tracks learned best practices to construct a better future by addressing the policy issues of the present.

Missed RampUp on the Road? Here’s a quick look at our 2019 spring roadshows!

• RampUp on the Road Columbus: April 9 - Discussed the importance of observing your marketing efforts through a consumer-first lens, as well as how beneficial it is to involve the entire team in the customer journey.

• RampUp on the Road Atlanta: April 11 - Jim Nail, keynote speaker in Atlanta and Principal Analyst at Forrester, spoke about using empathy to improve the customer relationship— a theme we saw throughout the entire spring roadshow lineup.

• RampUp on the Road Denver: May 14 - According to Jeff Smith, General Manager of Brand and Agencies at LiveRamp, it is the era of personalization. Focusing specifically on consumer-privacy uncertainty, the shift from target marketing to personalization is absolutely imperative.

• RampUp on the Road Seattle: May 16 - Keynote speaker Fatemeh Khatibloo, Vice President and Principal Analyst at Forrester, shed light on the key to maintaining customer loyalty: shifting from one-to-one marketing to one-to-moments marketing.

• RampUp on the Road DC: May 21 - Learned our differences shouldn’t go unnoticed. In order to invent a better future, policymaking groups and omnichannel strategy-focused agents can collaborate to solve the consumer-privacy issues of the present.