Innovations in E-Commerce and Digital Media @ Rakuten’s Optimism Conference

Innovations in E-Commerce and Digital Media @ Rakuten’s Optimism Conference

October is conference season here in San Francisco and one of our favorite can’t-miss events is Rakuten Optimism. Held at the Bill Graham Civic Auditorium on October 23, Rakuten gathered 3,000 attendees to hear talks from the likes of Rent the Runway Co-Founder and Jetblack CEO Jennifer Fleiss, Google Chief Evangelist of Brand Marketing Gopi Kallayil, and many others to discuss the newest trends in digital innovation. 

Silicon Valley Meets Hollywood at Confluence Summit 2019

Silicon Valley Meets Hollywood at Confluence Summit 2019

Since the early days of Hollywood, technology has played a pivotal role in innovating the entertainment business. Today’s streaming wars and personalized viewing platforms only scratch the surface of the opportunities and challenges that entertainment pros face.

Last week, Winston Baker hosted its annual Confluence Summit—a conference drawing 200 tech founders, investors, and entertainment executives together to explore topics around the intersection of the entertainment business, creative content, and technology. 

Kindness, Collaboration and Hard Work: Takeaways from NPR’s How I Built This Summit

Kindness, Collaboration and Hard Work: Takeaways from NPR’s How I Built This Summit

Last week, 800 attendees gathered at Yerba Buena Center for the Arts in San Francisco for two days of inspiration, community building and talks from some of the world’s best known companies—from Spanx, JetBlue, Birchbox, Away, FitBit, Edible Arrangements, Stacy's Pita Chips, Drybar, Allbirds to Instagram—and the movements they built.

Forecasting: Seasonality and Trends in the Events Industry

Forecasting: Seasonality and Trends in the Events Industry

One of the questions I get asked frequently after telling someone about the work we do at cred is, “When is your busy season?” That’s usually my cue to laugh because, well, when isn’t our busy season?! 

While we do work year-round to build speaking platforms and plan events for clients, there are times of the year when we’re more likely to be engaged in trends that are directly related to the seasonality of the events industry overall. 

We track thousands of conferences across multiple industries, including social impact , fintech, health, and many others. Now that we’ve hit our 4-year milestone as a company, we’ve been able to look back and identify trends year over year to determine which months are the busiest for events and how we can forecast the processes to get speakers on stage.

Developing the Women Leaders of Tomorrow at the GUILD’s Serendipity 2019

 

A classic scene from The Sandlot echoes across generations: Ham and Phillips on a baseball field, dueling it out in a war of words. A string of insults bubble up into one final blow, the comeback to end it all: “You play ball like a girl.

If only Ham or Phillips could be so lucky.

Last week, we had the pleasure of attending the GUILD’s annual women’s summit Serendipity. Held at the General’s Residence at Fort Mason in San Francisco, the one-day conference gathered women across diverse backgrounds and experiences to share their inspiring stories on entrepreneurship, leadership, investing, and emerging industries. 

With an agenda packed with workshops, experiences, 1:1 mentorship, and engaged talks, Serendipity offered attendees the opportunity to curate their own schedules and address individual needs for personal and professional growth. The energy of the venue radiated an inviting atmosphere, bringing together an exciting mix of backgrounds and a feeling of mutual support among the attendees. If you weren’t in a conference room attending a session, there was ample opportunity to network and engage with fellow attendees and women professionals.

Serendipity kicked off the morning with workshops tackling challenges felt by many emerging professionals today—from effective techniques to reduce stress to networking for introverts. The agenda continued with panels and talks from inspiring women across industries including tech, food, health, and investing.

Sara Holtz, host of podcast Advice to My Younger Me, led an intimate workshop about the power in pushing back, and how saying “no” is a critical work and life still. She shared specific advice on how to confidently and effectively say “no,” and questions we can ask ourselves to make sure our decisions mirror our values and prioritize our wellbeing. 

“What are you giving up by saying ‘yes’?” — Sara Holtz

Lunch was sponsored by catering company Chewse, whose founder and CEO Tracy Lawrence spoke on panel discussing “The Future of Food.” Tracy spoke alongside Copia Founder and CEO Komal Ahmad and BiteUnite Founder Patta Arkaresvimun, with Parsnip Founder and CEO Sally Rogers as moderator. The panelists shared their perspectives on using food to connect to communities, addressing touchpoints from catering to cooking to food waste management.

The day continued with engaging talks from speakers such as Hint Founder and CEO Kara Goldin, who chatted through her journey on fighting for consumer rights around clean water, and Spero Ventures Partner Ha Nguyen, who discussed how to think like an investor, and the dos and don’ts when raising capital.

The day celebrated, educated, and inspired us in the power of women, and left us with the drive to harness our own strength to become better leaders of tomorrow—proving that perhaps, in baseball and in life, it isn’t so bad to play ball like a girl.

 

Connecting the Data Dots at Synapse 2019

Connecting the Data Dots at Synapse 2019

If the future is a future without cars, parking garages will make pretty cool event venues (or office spaces, like cred client @PeriscopeData’s HQ). 


This past week, Segment held their annual user conference Synapse—a two-day conference with more than 30 sessions focused on how to harness your customer data effectively and use that data to grow—at SVN West (a converted parking garage).

KNOW Identity Forum San Francisco: The Future of Digital Identity Platforms

KNOW Identity Forum San Francisco: The Future of Digital Identity Platforms

This past Tuesday I had the pleasure of sitting in on the KNOW Identity Forum San Francisco, a series of one-day intimate discussions hosted by  One World Identity. Throughout the evening, digital Identity specialists shared their thoughts on the past, present, and future of identity in business. 

5 Ways to Practice Wellness at Work

5 Ways to Practice Wellness at Work

Balancing work and wellness sometimes feels impossible, especially when there doesn’t seem to be enough hours in the day. About 23-40% of workers feel stressed, frustrated, or anxious at least a few times a week. Prioritizing wellness and maintaining a healthy work/life balance can decrease those negative feelings and enhance your emotional and physical health.

Incorporating wellness at work can boost happiness, productivity, creativity and your overall health. Here are our top five tips to incorporate wellness into your workday.