2,500+ SaaS founders, senior leaders, and venture capital firms gathered in Barcelona from June 6-8 for the 3rd Annual SaaStr Europa. Our event management team worked with long-time client SaaStr to plan and execute this conference, which was not only our first international event of 2022, but also since the pandemic!
We worked with 100+ speakers to put together two days-worth of content on all things SaaS: how to scale your company’s growth across product, sales, people, funding, and beyond. Attendees tuned into sessions led by top leaders in the industry—from companies including Notion, Salesloft, Meta (Facebook), GitLab, and Asana.
SaaStr CEO Jason Lemkin kicked off Day 1 with welcoming remarks, sharing his enthusiasm for the next two days and for bringing SaaStr back to Europe. SaaStr prides itself on being the world’s largest community for business software, and it was so exciting to see this mission brought to life through the tactful and impactful panels, keynotes, workshops, and more.
In true “choose your own adventure”-fashion, SaaStr Europa allowed attendees to create their own experience. The event was filled to the brim with not only speaker sessions, but other opportunities to engage and network—such as AMA sessions with headliner speakers, braindate mentoring sessions, roundtable discussions, and happy hours.
Session content covered a wide range, though all shared the same goal: to help the next generation of founders. Highlights across the two days include:
From $0 to $400+M: 10 Mistakes the CEO and Founder of ZoomInfo Made on His Journey to IPO (and Beyond) - The 2022 Edition
Henry Schuck, Founder and CEO @ Zoominfo
Jason Lemkin, CEO and Founder @ Saastr
SaaS Secret Sauce: How the CEO --> CRO Dynamic Drives Growth
Bill Binch, Operating Partner @ Battery Ventures
More Than Revenue: Why Choosing Your First Customers Matters More Than You Think with Pigment's Co-Founder
Eléonore Crespo, Co-CEO @ Pigment
The Secrets to Working with VC Associates, Scouts, Syndicate....and the True Gate Keeps to Venture Capital
Zach Coelius, Managing Partner @ Coelius Capital
Tiffany Luck, Investor @ GGV Capital
For attendees looking for more bite-sized content, Saastr included a series of 10-minute “Teardown” sessions including:
How Sales and Marketing Can Be Each Other’s Biggest Asset
Nick Adams, VP of Sales @ Globalization Partners
Suzanne McVey, Director of Marketing, EMEA @ Globalization Partners
How (and Why) Bringing Together Product Managers and Commercial Reps Unlocks PLG
Haresh Baraj, VP Product Growth @ Pleo
Aiyana Scully Moorhead, Commercial Lead Market Expansion @ Pleo
And next stop is SaaStr Annual in San Mateo, California! Join us at their flagship event and 10th-year anniversary September 13-15, 2022. You don’t want to miss it.
