Getting to Know You: Meet cred’s Summer Interns

Earlier this month, we introduced you to our summer intern Caraline Pham. Now, we’re excited to introduce you to the two interns who will also be spending their summer here with us at cred: Sheila Tabar and Vyvy Nguyen, both of whom are rising seniors at UC Santa Barbara. Sheila will be joining our speaker management team, and Vyvy will be working alongside our growing event management team. 

Get the scoop on these two new credians.

(Left: Sheila Tabar, Vyvy Nguyen)

cred: Where are you going to school and what are you studying? Why did you choose to study that subject?

Vyvy: I am currently a senior studying Psychology and Communication at UC Santa Barbara. My majors allow me to further my knowledge of interactions between others and myself. 

Sheila: In the fall, I will be starting my senior year at the University of California, Santa Barbara. I am a double major, studying Environmental Science and Political Science! I chose these majors because I love learning the different modes of environmental and political communications to effectively convey messages! 

cred: Can you tell us a bit about yourself?

VN: I was born and raised in the Bay Area and am happy to be home for the summer working with cred! Some of my hobbies include yoga, traveling, and trying new food joints. I love being on-the-go and spending time exploring or hanging with my friends and family.  

ST: I am originally from SF, born and raised! I am so stoked to be back in the city this summer. In my free time, I love powerlifting, going to the beach, and trying new types of food!

cred: What do you want to achieve while interning at cred?

VN: I look forward to pushing myself out of my comfort zone! I’m really excited to learn the ropes of what great event planning looks like. 

ST: I want to further develop my knowledge in the PR field. I am excited to dive deeper into speaker management and enhance client relations with new skills. I am looking forward to assisting with the relationship between speakers and events! 

cred: If you could only eat one food for the rest of your life what would it be?

VN: Pizza. Deep dish, pan crust, thin crust—you name it. 

ST: Garlic noodles! Fire.

cred: Can you give us one interesting fact about yourself?

VN:  In my high school yearbook, for senior superlatives, I was voted “Most Likely to Steal Your Lunch” (no theft involved though, just their way of saying “biggest appetite”). 

ST: I have visited all four major Hawaiian islands! 

cred: What is one thing you want to accomplish in the next five years?

VN: I hope to have a career in marketing/events and have a cute pet cat. 

ST: I would love to be working in the PR industry back home, have my own pet dachshund, and master’s degree in Business! 

Interested in building your career at cred? Learn more about our open positions on AngelList or email Gina King at work@credpr.com with your resume!

Wonder: CreativeMornings San Francisco

This morning, we had the pleasure of attending the Creative Mornings SF June event centered around the theme of “Wonder.” Nestled into the General Assembly SF, we listened to Lea Redmond share her stories and advice of finding positivity in disappointment and rejection. 

Redmond is the founder of The World’s Smallest Post Service. This morning she shared her journey of creating her business and how she combated the ups and downs along the way. Redmond uses prismatic thinking—reframing your thoughts and mindset to lead to a positive outcome–to see any ‘no’ as a huge ‘YES.’  She discussed how prismatic thinking is about finding the good in the bad, or the rainbow on a rainy day. This sort of thinking is what led Redmond to run The World’s Smallest Post Service, launch a sticker line, sell reusable tote bags and even release a book. 

As Redmond said, “If we are able to find delight in being wrong, we are well on our way to seeing new things.” It’s thoughts like these that have kept Redmond going and have pushed her to overcome the no’s. She has taken each no, each rejection, and spun it to make different versions of her goals. Redmond leveraged her creativity to find her own version of success. What Redmond shared with us this morning is that creativity is important, especially in the face of rejection. If we want to pursue what matters and what is meaningful to us, it is important not to settle at no. 

It is this mindset that has pushed Redmond to find joy and success in what she does, and what has inspired other entrepreneurs to advance their businesses. 

Here at cred, we see this sense of wonder from many of our clients and are thrilled to work with them as they continue to inspire the way we think. With a mission to “help people undo the knots in their head,” Muse Co-Founder Ariel Garten empowers the value of reshaping one’s thinking to build a richer life through meditation and “rewriting self-debilitating fake narratives that hold us back.”

Find out where the next CreativeMornings event is happening near you by visiting here and get inspired!

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This credBlog post was written by Caraline Pham, our cred Summer Intern

Recapping AllThingsRTC: The Premier RTC Conference

AllThingsRTC, an event hosted by Agora.io, kicked off its first year in San Francisco on June 13 with 35+ speakers from companies such as Google, LinkedIn, Mighteor, Microsoft, and Meditation.Live, along with 250+ attendees from across the real-time communication (RTC) space. 

Tony Zhao, Co-founder & CEO of Agora.io, opened the conference explaining the many ways RTC is evolving and changing the world around us, from how we work, play, and enjoy entertainment, to how we find and maintain meaningful relationships. Tony emphasized how live engagement is the future and welcomed us to the ecosystem that is AllThingsRTC! 

With two separate tracks throughout the day, attendees had the option to either attend the Technical Track, where developers discussed topics ranging from the growth of AR to machine learning, or the Use Case Track, which showed us how RTC is being used in new ways across industries—from gamers talking to their teammates on the other side of the world to fitness coaches teaching live classes in the comfort of your living room. 

Didn’t have a chance to make it to AllThingsRTC? Check out clips from the keynote speakers  on the Agora.io YouTube page. 

Bringing SaaS Overseas at SaaStr Europa 2019

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More than 2,000 global SaaS founders, senior leaders, and venture capital firms gathered in the City of Light on June 12-14 for the 2nd Annual SaaStr Europa. Our event management team was onsite curating the two-day agenda with topics focused on how to scale your company’s growth in sales, people, culture, and funding.

Attendees heard from the best and brightest in cloud, including CircleCi, Algolia, Lucidchart, and unicorns like Talkdesk, Doctolib, and Twilio. SaaStr’s mission to “Share. Scale. Learn.” was prevalent throughout the candid and informative speaker sessions, and there were countless opportunities for attendees to meet and engage with SaaS thought leaders, VCs, and like-minded peers. Audience members were able to submit live questions through Slid.o, schedule braindates for more intimate mentoring sessions, and in true Parisian fashion, network with all day rosé.

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Highlights from Day 1 included the Equality and Inclusion brunch–where SaaStr Founder Jason Lemkin reiterated SaaStr’s mission to promote diversity and encouraged attendees to join in prioritizing more inclusion in the space—and the Ingram Micro and SaaStr’s Startup Pitch Competition. During the hour-long competition, five startups presented pitches in three minutes in front of four investor judges. In the end, $75,000 in funding was awarded to three worthy companies. Process Street secured the coveted, premier title of “Most Likely to Be a Unicorn” and $50,000 to continue their growth.

Funding was a common theme for Day 2. Here are some key onstage takeaways from SaaS celebrity founders:

• Raise 30-40% more than you think you’ll need. You’ll need it.

• European (and international) startups can thrive without having to move to Silicon Valley, but U.S. partnerships and funding have an undeniable benefit.

• Always be fundraising even when you don’t need it.

• VCs have very little attention spans. Successful founders need to be salespeople.

• Don’t forget that a “not now” can become a “yes” in the future.

According to Alex Ferrara, Partner at Bessemer Ventures, there are currently 61 $1B+ private cloud companies compared to 0 in 2018. There is no doubt the industry will continue on this trajectory and we’re excited to keep up with latest SaaS trends and leading innovators.

Didn’t have a chance to make it to Paris? SaaStr Annual is back in San Jose March 10-12, 2020. Join us there and check out our coverage from February!

Getting to Know You: Meet cred’s Summer Intern

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Here at cred, we've experienced a lot of growth, and our intern program is no different. This summer, we're welcoming three new interns to support our speaker and event management teams.

Up first is Caraline Pham, who will be interning with one of our speaker management teams. A native from Boston and rising senior at The University of Wisconsin-Madison, Caraline is excited to learn more about the PR industry and work with an array of clients.

Get to learn more about Caraline in the full interview below.

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cred: Where are you going to school and what are you studying? Why did you choose to study that subject?

Caraline Pham: I am a rising senior at The University of Wisconsin-Madison (go badgers!). I’m studying strategic communication, which is housed in the School of Journalism and Mass Communication. I am also earning certificates (UW Madison’s equivalent of minors) in business and digital studies.

I’ve always been interested in different forms of communication and how to use them effectively and everything I am studying has let me deep dive into that!  

cred: Can you tell us a bit about yourself?

CP: I am from Boston, so being on the other side of the country is definitely a big change, but I absolutely love it! I love doing hot yoga and a good charcuterie board. On the weekends you can find me trying new restaurants or spending time with my friends    

cred: What do you want to achieve while interning at cred?

CP: I am excited to gain more experience in the PR industry and work with an array of different clients. I am looking forward to learning more about speaker management and hope to learn the ins and outs of how to find an event that a speaker is excited to be involved in and the event is excited to have!

cred: If you could only eat one food for the rest of your life what would it be?

CP: Sushi (I know it doesn’t really seem like a breakfast food, but I wouldn’t rule it out)

cred: Can you give us one interesting fact about yourself?

CP: I used to pole vault!

cred: What is one thing you want to accomplish in the next five years?

CP: I would love to move to California and make San Francisco my home!   

Interested in building your career at cred? Learn more about our open position on AngelList or email your resume to work@credpr.com!

Event Preview: All About AllThingsRTC Presented by Agora.io

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This week the cred event management team will be onsite and part of the action as AllThingsRTC presented by Agora.io kicks off in Downtown San Francisco at the Parc 55 Hotel on June 13. We’re anticipating 350 attendees to make their way through our sponsor booths and two tracks of content throughout the day. One track will be technical, tailored for developers and engineers, and the other will be a use case track covering the current state and future of RTC implementation.

cred will be well represented both offstage and on as two of our very own speakers will be speaking on panels at the event. Elizabeth Giorgi, Founder and CEO of Mighteor, will sit on a panel about the power of real-time content and how it can shape our perceptions of the world. Shortly after, D Sharma, Founder of Meditation.Live, will be talking about the impact of real-time communication on the future of fitness and wellness through online video coaching.

Interested in attending? Join the cred team at AllThingsRTC by registering here with the promo code: CRED

If you can’t make it for the event, be sure to follow activity through the hashtag #AllThingsRTC19!

Event 101: How to Make Your Event Eco-Friendly

Integrating sustainability into our professional and personal lives is an evergreen process. From carrying reusable shopping bags, to forgoing plastic straws, to choosing The Impossible Burger on a menu, sustainability efforts have become increasingly mainstream as awareness around the environmental impact of our habits grows.

Guided by the familiar mantra to “reduce, reuse, recycle,” we’re highlighting some ways the events space can better practice #goinggreen.

Reduce.

• Go digital. - Put the agenda online! In addition to having the agenda on the event website, explore having your own app created or using a third party software, such as Bizzabo, to build out your agenda digitally. Often, these apps are interactive, allowing attendees to “favorite” sessions and message speakers. The best part? No need for a reprint should you have a last-minute change.

• Cut carbon through catering. - If there’s food at the event, opt for wooden or compostable utensils and dishes. Catering companies are typically able to provide more eco-friendly alternatives to styrofoam plates or plastic forks—you just need to ask! Better yet, have the caterers bring compostable bins for any leftover food that can’t be donated. And don’t forget: no plastic straws! When ordering food, stick to a heavily vegetarian menu. For meat options, opt for poultry, as beef has a much heftier environmental impact—one five-ounce steak omites 331kg of carbon dioxide into the atmosphere, versus 64kg omitted by chicken. That’s equivalent of saving 29.6 gallons of gas, all by switching out one person's meal. (Washington Post, 2017).

• Say goodbye to goodybags. - Stray away from goodybags! If you feel it is necessary to give your guests a thank you, reusable tote bags are a great option.

Reuse.

• Give your materials a longer shelf life. - Having the year listed on the event website and certain materials is extremely important for clarity, but does it need to be printed on notebooks, T-shirts, and pens? If not, this is a great opportunity to reuse! Anything left over or unused from your event that year can be saved for the next edition.

• Say no to plastic water bottles. - Make your event a plastic water bottle free zone! Encourage attendees to bring their own reusable water bottle, to be filled by water fountains or water refill stations around the venue.

Recycle.

• Add recycling bins. - While it may seem obvious, ensure there are plenty of recycling bins throughout the event. Place them near trash cans to avoid someone tossing a recyclable item simply for convenience.

• Have a donation plan in mind for left over items. - When event day finally comes to a close, take an inventory of what’s left over. Food can go to a homeless shelter or food bank, and explore donating other left-over materials to local classrooms, The Goodwill or The Salvation Army.

Interested in learning about how cred can promote and plan your next event? Connect with us at events@credpr.com.

Roundup: RampUp on the Road 2019 Spring Shows

The spring stretch of RampUp on the Road shows have officially come to a close. We wrapped things up in DC last week at Nationals Park, home to the Washington Nationals, with a full day of engaging speakers, networking opportunities, and even a tour of the ballpark. The day began with attendees mingling over breakfast and registration in the large conference room—which was packed to the brim once we kicked off with content.

Fatemeh Khatibloo, Vice President and Principal Analyst at Forrester, opened the day, and provided an insightful look into the world of “Decentralized Digital Identity.” The audience was taken on a journey through behavioral advertising, identity resolution, and future of privacy-respecting marketing. Following Fatemeh’s presentation, one of our own speakers, Lucy Caldwell, Founder and Principal at Mockingbird Lab, moderated a session on “Achieving the Diversity Trifecta.” Speakers Anneka Gupta, President and Head of Product and Platforms at LiveRamp, and Justin Antoinpillai, Founder and CEO at WireWheel.io, joined Lucy onstage to discuss empathy and the role of diversity in leadership and policymaking.

After lunch, both content and audience divided into two tracks: New Wave Technology and Policy, and Building an Omnichannel Strategy. For the Policy track, attendees varied from those involved with data and consumer policy and regulation, as well as members of the advocacy/agency world. Panelists joined us from PwC, Google, Datavant, ANA, Mockingbird Lab and more. The evolving process of doing right by consumers was a constant theme during this track, with each session coming to a close through a dynamic Q & A discussion. During the Building an Omnichannel Strategy track, speakers from Macy’s, Under Armour, T-Mobile, DISH Media, and more took the stage to provide powerful real-life experience from which the audience could assimilate and apply to their own roles. Attendees of both tracks learned best practices to construct a better future by addressing the policy issues of the present.

Missed RampUp on the Road? Here’s a quick look at our 2019 spring roadshows!

• RampUp on the Road Columbus: April 9 - Discussed the importance of observing your marketing efforts through a consumer-first lens, as well as how beneficial it is to involve the entire team in the customer journey.

• RampUp on the Road Atlanta: April 11 - Jim Nail, keynote speaker in Atlanta and Principal Analyst at Forrester, spoke about using empathy to improve the customer relationship— a theme we saw throughout the entire spring roadshow lineup.

• RampUp on the Road Denver: May 14 - According to Jeff Smith, General Manager of Brand and Agencies at LiveRamp, it is the era of personalization. Focusing specifically on consumer-privacy uncertainty, the shift from target marketing to personalization is absolutely imperative.

• RampUp on the Road Seattle: May 16 - Keynote speaker Fatemeh Khatibloo, Vice President and Principal Analyst at Forrester, shed light on the key to maintaining customer loyalty: shifting from one-to-one marketing to one-to-moments marketing.

• RampUp on the Road DC: May 21 - Learned our differences shouldn’t go unnoticed. In order to invent a better future, policymaking groups and omnichannel strategy-focused agents can collaborate to solve the consumer-privacy issues of the present.