Virtual events offer different perks than in-person events, including new ways to meet other speakers or attendees—several virtual event platforms have networking features to help attendees stay connected via one-on-one meetings, small group discussions, active discussions in the chat, and more. Networking during virtual events is quite different from mingling IRL, and our tips can help you make the most out of those screen-to-screen meetings.
With the current climate and situation surrounding COVID-19, thought leaders are transitioning and adapting to virtual formats to continue sharing their ideas and solutions. There are many tools and tips to help adapt a presentation to online, but one hurdle remains: how do you keep a virtual audience engaged when you can’t read the “digital room”?
We put together a few helpful tips to ensure your presentations are engaging and prevent attendees from clicking “leave meeting.”
When you think of the term “thought leader,” what comes to mind? It’s always been defined as being a known expert or trusted source in your field. Thought leadership exposes your business to your market in a credible way. To build it, it's important to step up and bring your industry to a higher level of thinking about the strategic problems it faces.
As we face this abrupt shift in our lifestyles with COVID-19, nothing changes with how we define thought leadership, but we are needing to get more creative with how we practice it. What remains consistent amid all these changes(and arguably now more than ever)?
Looking to take that next step forward to increase positive exposure for you and your company? It may be time to take the stage.
Speaking at conferences can be a key tactic to ensuring your brand gets in front of target audiences that matter the most. Yet, building a speaking program calls for more than just relying on your ideas alone to bring results.
We’ve compiled a checklist of six essential steps to consider before getting on stage and taking the mic.
This post was originally posted on the Max Borges Agency blog as a contributed article by cred.
Last Friday, cred attended Digital Growth Summit, hosted by MediaLeaders at the Silicon Valley Moffett Towers in Sunnyvale, CA. It was an intimate event, with 35 Digital Leaders from Facebook, Lending Club, Sprinklr, Visa and more discussing tips and tricks, actionable takeaways and real-use cases over the course of 10 compelling themes.
We noticed three key themes prominent in the discussions around Digital Marketing:
1. Make your organization customer-focused. In discussing CRM Best Practices, LiveRamp’s Lindsay Chastain, stressed the importance of making your of data standardization in order to deploy a CRM strategy successfully.
2. Create content that audiences want to consume. Highlighting Instagram and Snapchat, the panelists highlighted the importance of useful content:
Case of success: Gatorade released a Superbowl filter on Snapchat that received 160 million impressions, demonstrating the powerful combination of perfect timing, smart platform usage, and innovative consumer engagement.
Case of misuse: Snapchat’s release of a Bob Marley filter.
3. Be authentic. Be your own toughest critic. While sharing Influencer Campaign Best Practices, Oliver Roup of VigLink emphasized authenticity in campaigns and why companies need to keep content standards high. It can take just one post that feels inauthentic, for instance, a product placement, to drive audiences away.
About MediaLeaders
MediaLeaders hosts Digital Growth Summit events that unite thousands of marketing, advertising and technology professional in LA and San Francisco. From these events, the MediaLeaders team stays on the bleeding edge of word-of-mouth marketing and they use this as their “secret sauce” to coach clients and advise brands on how to connect with their customers.
