Every March, Austin, Texas, transforms into a buzzing hub of ideas, music, film, and innovation as SXSW comes to town. What started in 1987 as a regional music festival has exploded into one of the world’s most influential gatherings where tech visionaries, cultural icons, business gurus and creatives of all kinds come together to push boundaries and spark conversations that shape the future.
The conference covered more than 20 tracks– 2050, Climate & Sustainability, Artificial Intelligence, Workplace and Creator Economy to name a few– and the event drew in over 300,000 people from around the world to partake in its magic.
Image credit: ATXtoday
Famous faces and innovative ideas taking the stage.
SXSW consistently features an impressive lineup of speakers that share bold, diverse ideas across industries. Take a look at a few of this year’s power players:
Ben Mand– CEO of Guayakí Yerba Mate and cred client– was joined by executives at Whole Foods Market and Patagonia Provisions to discuss the role climate smart agriculture plays on the triple bottom line. Session audio here and Forbes feature here.
Michelle Obama, Craig Robinson & Dr. Laurie Santos– former First Lady, college basketball coach and psychology professor and host of The Happiness Lab– explored universal human experiences and questions shaping our world today. Session details here.
Ev Williams- co-founder of Twitter, which he first launched at SXSW in 2006, took the stage alongside Molly Dewolf Swenson, co-founder of their new venture Mozi. Hear how they plan to make social media social again here.
Cast of The Last of Us– including Pedro Pascal, Bella Ramsey & more– gave a sneak peek into their upcoming season. Session audio here.
Issa Rae– actor, writer and producer– showcased her latest work and gave insight into her creative process. Session audio here.
NASA’s Artemis II Astronauts– the first crewed mission to deep space in over half a century– shared their personal stories leading up to their anticipated flight. Session audio here.
Peter Attia– Founder of Early Medical and social icon– delved into the principles and art of longevity. Session audio here.
Holly Herndon– one of the Time100 Most Influential People in AI– spoke to the convergence of technology, art and creativity. Session overview here.
Image credit: CBS Austin
Press pointing attendees and at-home consumers to the right sessions.
The seemingly singular downside to such engaging programming is the lack of time us consumers have to enjoy it! Luckily our pals in the press had boots on the ground across the conference and were kind enough to share helpful recaps and resources for finding the best sessions. Sharing a few below:
Newcomer: HumanX vs. SXSW
Forbes: The Ultimate SXSW 2025 Guide: Hottest AI Panels, Parties And Popups
TechCrunch: Week in Review: SXSW week comes to a close
Year after year, SXSW proves to be a catalyst for cultural shifts, sparking conversations that influence industries and challenge the way we think about technology, creativity, and society. The ideas shared on its stages don’t just stay in Austin; they ripple outward, shaping trends, inspiring movements, and driving innovation across the world. We can’t wait to see the impact, creativity and innovation that emerges from SXSW London and SXSW Sydney later this year!
Want to engage with events like SXSW? Get in touch! And interested in keeping up to date with more events like this? Follow our newsletter!
