We hit the road and the skies with RampUp this fall, making our way to Chicago, Dallas, Philadelphia, New York, and London for cred’s inaugural international event.
The speaker line-up was truly impressive across all cities—including representation from Starbucks, GameStop, Barclay’s, Google, and Stephen Dubner and Steve Levitt, co-authors of the best-selling Freakonomics. These amazing speakers drew the crowds with record-breaking attendance at all five events, allowing us to reach more than 1,300 martech leaders across the world. Amazing venues and features like the Dallas Cowboys Stadium and RampPups in NYC made sure everyone left happy.
RampUp’s content is always stellar with a focus on the top current priorities for marketers ranging from the importance of data privacy and integrity to customer-centricity to the artful balance of creativity and data. We were thrilled to be a part of bringing these engaging topics to London for RampUp’s first European event.
In London, more than 300 attendees joined us at the prestigious Savoy Hotel, the sister property to Fairmont San Francisco where RampUp SF is hosted each year. A few key takeaways from London:
Standing room only for the GDPR session proved that it’s still a relevant topic in the UK and across the Europe. Speakers discussed why GDPR should be viewed as an opportunity to better educate consumers worldwide about the value exchange between consumers and marketers.
The rapidly evolving TV landscape is creating more opportunities than ever for digital ads and should not be overlooked as a key piece of the omnichannel puzzle.
As Phil Jones, Head of EMEA Partnerships, Ads & Research at Google discussed in the closing fireside chat, consumer trust is decreasing as consumer expectations are increasing. Innovation and data-driven decision-making are critical to bridging these gaps between users and advertisers.
It’s been an amazing year with RampUp, but in true event planner style, our eyes are set to the future for RampUp 2019 in February 25-26. Less than 100 days to go!
If you’re interested in RampUp updates, or want to learn more about how we can help you with your event, email us: events@credpr.com.
Check out some of our favorite fall moments:
