Speaking & Event Trends to Expect in 2022

Speaking & Event Trends to Expect in 2022

This year we’re looking ahead, drawing on lessons learned and trends from the past two years to optimize how we approach speaking and events in the face of a changing landscape. In-person events are back on the rise, but uncertainty remains—which means prioritizing flexibility and safety is key when planning a speaking or events strategy for 2022.

Social Engagement & Event Activation Ideas: craft & cred Q&A

Social Engagement & Event Activation Ideas: craft & cred Q&A

With the event industry flipped upside down these past 18 months, there’s a tremendous opportunity to create new best practices, ideas, and innovation. The world just learned to navigate fully virtual events, but now it must tackle a new challenge: invent engagement for hybrid events and recreate excitement for in-person ones.

So what’s new here? We sat down with Gina Michnowicz, CEO & Executive Creative Director of The Craftsman, our agency partner, to get her take on how we can maximize engagement and social strategy when you’re planning your next event. Check out what we learned:

Celebrating Juneteenth in the Bay Area in 2021

Celebrating Juneteenth in the Bay Area in 2021

Over the past year, more and more Americans have come to understand and recognize Juneteenth and its significance to Black people in our country.

As a native Black Texan, I grew up knowing about Juneteenth, its significance to not only Texas and Black history, and celebrating it with my family.

For those who haven’t celebrated this holiday, here are some events to help you understand and learn more about Juneteenth.

Celebrating Mental Health Awareness Month 2021

Celebrating Mental Health Awareness Month 2021

Since 1949, the United States has dedicated May as the official month for Mental Health Awareness. Over the past two years, mental health has become a more important discussion that we all are discussing. It’s also made us here at cred stop and take a look at what we and our clients are doing to help take care of our mental health.

Diversifying the Events Industry: Elevating Black Voices and Spaces

Diversifying the Events Industry: Elevating Black Voices and Spaces

Events are a chance for us to share and communicate new ideas with each other, but we know there is much room for improvement. As we actively become more intentional about our decisions across the industry, overlooking the lack of diversity at events is a non-negotiable. Though the conference space has a long way to go to improve, there are some bright spots bringing more representation to event stages and agendas.

From conferences dedicated to solely Black people, to our clients who are utilizing their voices to advocate for other Black entrepreneurs, to increased conversations around diversity at events, here are a couple of ways the industry is starting to change.