The Bowery Capital CXO Quarterly series made its way to San Francisco yesterday for its first Summit of the year with a focus on Marketing. cred worked with The Bowery Capital Team to coordinate a series of tactical chats and panels discussing Marketing for early stage SaaS Marketers. Eight speakers brought insight from their experiences in marketing roles at Salesforce, Slack, Rubrik, SurveyMonkey, Oracle Data Cloud, and more.

The morning started with a captivating presentation by Bill Macaitis, former CMO of Slack, Zendesk, and Salesforce on “How to Grow Your Unicorn.” His talk was followed by Kara Wilson of Rubrik’s lively sermon about “How to Not F#@k it Up.” The audience was incredibly engaged as discussions around “What is Brand?” and “Scaling from 0 to 100M” brought panelists and the crowd into some spicy debating.

Maria Pergolino, CMO of Anaplan ended the day with this message that was a crowd favorite:

“Marketing:
Everyone sees it.
Everyone knows how to do it.
It costs a lot.”

Click through the photos below to get a glimpse of the event! Keep your eye out for the next Bowery Capital Summit in June!