Would you believe us if we told you that engineers developed artificial intelligence long before the first cell phone or the existence of wifi? The presence of machine learning has gradually transformed into the capabilities of modern-day AI, and updates on this progression have been at the forefront of news and event agendas this year.
At cred, we’re always tracking how the latest innovations impact events, and the AI buzz is no exception. Today we’re sharing how, in the world of events, AI can enhance and tailor the attendee experience, enable us to leverage more insightful data in event organizing, and connect people from all over the globe.
Attendee experience
Attendee experience is the driving force behind all aspects of events. Event organizers can use AI to predict patterns in attendee behavior in order to strategically plan content that is engaging, insightful, and memorable.
Applications for AI in events that we’re already seeing include:
ChatGPT can help event managers create event plans, workflows, and marketing content .
Grip.Events which uses AI to power professional matchmaking and create niche event communities by following attendees’ in-person interactions.
All In The Loop helps attendees know which sponsor booths to visit and where people with the same interests are located.
AI-powered chatbots can also be an asset to enhance the attendee experience by providing speedy responses to questions, requests, or emergencies.
Leveraging insightful data
As event organizers, we can draw customized recommendations from the influx of newly available information, offering personalized experiences to make each attendee feel like more than just a number. Insights gleaned from AI can answer questions like what content attendees are likely to engage with most and where attendees are likely to spend most of their time on the event campus.
Being able to analyze data in real time, make insightful content decisions, and help curate in-event experiences will help maximize any event’s ROI.
Creating community and connection
Building community is a top priority for every event organizer. In today’s world where attendees are gathering from across the globe and from a wide array of backgrounds, ages, and ethnicities, AI can help unite and connect these audiences.
Tools such as Boostlingo or KUDO are empowering audiences who speak different languages to get real-time translation and transcription, making language barriers no longer a deterrent in allowing thought leaders from around the world to spread their knowledge. It’s easier than ever before for event managers to invest in accessibility offerings like language transcription, and those who prioritize this will curate the most inclusive experiences for their community.
Finally, remaining open-minded and keeping the human experience at the forefront of all interactions is the most important aspect of the AI revolution. We’re excited to continue exploring opportunities to combine the ethical use of AI and human oversight to create more impactful and inclusive conferences and communities.
Have an event you are looking to bring to life? We’d love to help. And if you want to stay updated on more industry news and trends, make sure to sign up for our newsletter.
