Today, it’s important to have a digital presence—and that includes your website. It serves as a one-stop spot for you to highlight your background, your work, your accomplishments, and your accolades. 

For speakers specifically, a website helps highlight your unique view, and give events, podcasts, and webinars an example of the types of things you can speak to, a sample of your stage presence, and a snapshot of where you’ve spoken before.

There are, of course, nuances to this—you may be a speaker with a personal website, or a founder building a website that highlights why you built the company, or both!—but some best practices are universal. 

If you’re building your speaking profile, we have a few tips on what to include on your website: 

• Bio: Include a short bio that highlights your professional achievements and background, which events will be able to use on agendas. If you have more you’d like to include, include a second, longer bio that includes more details and personal anecdotes. (Need help writing a bio? Read our tips!)

• Speaking History + Samples: To give events (and audiences!) a sense of your speaking style and what you can speak to, include links to speaking videos, webinars, or podcast interviews. Also Include a comprehensive list of where you’ve spoken, and where people can find you next. 

• Speaking Topics: Let visitors know what you speak about! This could be a section of your website that clearly outlines the topics you present or can discuss (this would be a great place to include some of those videos from past events), but it’s also important to work the general themes and topics that you speak about across your entire site.

  • For example, if you speak about sustainability, make sure it’s immediately clear why you’re the right person to speak to that: include a note about that in your bio, or highlight case studies or partners that show your work in the area—this helps paint a complete picture of why you are a thought leader in the space. 

• Images: This is more of a design element, but be sure to include photos on every page, to keep it appealing to the eye. If you have photos of you speaking, this is a great place to use them.

• Press/In the News: If you’ve been featured in the press, share the headline, publication and a link. 

• Social Links: Include links to your social media, but only include accounts that you are keeping up to date and posting on often. 

• Contact information: How can people get in touch with you? Include an email or a contact form. If you have a representative that handles your speaking, include their info.

With these tips, your website will introduce you to the world as a speaker with a strong message to share.

Want to discuss more must-know lessons for speakers? Get in touch!