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Today, it’s important to have a digital presence—and that includes your website. It serves as a one-stop spot for you to highlight your background, your work, your accomplishments, and your accolades.
For speakers specifically, a website helps highlight your unique view, and give events, podcasts, and webinars an example of the types of things you can speak to, a sample of your stage presence, and a snapshot of where you’ve spoken before.
There are, of course, nuances to this—you may be a speaker with a personal website, or a founder building a website that highlights why you built the company, or both!—but some best practices are universal.
If you’re building your speaking profile, we have a few tips on what to include on your website:
Bio: Include a short bio that highlights your professional achievements and background, which events will be able to use on agendas. If you have more you’d like to include, include a second, longer bio that includes more details and personal anecdotes. (Need help writing a bio? Read our tips!)
Speaking History + Samples: To give events (and audiences!) a sense of your speaking style and what you can speak to, include links to speaking videos, webinars, or podcast interviews. Also Include a comprehensive list of where you’ve spoken, and where people can find you next.
Speaking Topics: Let visitors know what you speak about! This could be a section of your website that clearly outlines the topics you present or can discuss (this would be a great place to include some of those videos from past events), but it’s also important to work the general themes and topics that you speak about across your entire site.
For example, if you speak about sustainability, make sure it’s immediately clear why you’re the right person to speak to that: include a note about that in your bio, or highlight case studies or partners that show your work in the area—this helps paint a complete picture of why you are a thought leader in the space.
Images: This is more of a design element, but be sure to include photos on every page, to keep it appealing to the eye. If you have photos of you speaking, this is a great place to use them.
Press/In the News: If you’ve been featured in the press, share the headline, publication and a link.
Social Links: Include links to your social media, but only include accounts that you are keeping up to date and posting on often.
Contact information: How can people get in touch with you? Include an email or a contact form. If you have a representative that handles your speaking, include their info.
With these tips, your website will introduce you to the world as a speaker with a strong message to share.
Want to discuss more must-know lessons for speakers? Get in touch!
