For many companies, email is saving the day in 2020—and that’s exactly what SparkPost highlighted at their highly anticipated event, OptIn Live 2020: Email is Having Its Day in a Changing World. Originally planned as an in-person event, OptIn went virtual and expanded its reach to more than 1,00 registrants with the help of our event management team.
There is simply not enough time in the day to absorb all of the information we receive in various forms, much less in our inboxes alone, so the first impression is everything. The role of a subject line is to set the scene for what your reader can expect to receive in your message. These can be short, sweet and to the point; or long, detailed and deadline-oriented. In this post, we share three tips to ensure yours is hook, subject line, and sinker.
