It’s more vital than ever to use today's modern tools and innovations to predict your event and attendees’ next step. In doing so, you can get ahead of knowing what guests are looking forward to, use tools to streamline tasks, and add unique elements to your event. As technology advances, so do the ways in which we create environments that leave participants inspired and connected to your company.
The future of event management promises a more efficient, dynamic, and engaging experience for both planners and attendees. In this post, we’ll dive into some of the ways you can predict ahead to work smarter, not harder, in your event planning.
Use AI personalization to predict attendee behaviors and foster connections.
For repeat events and attendees, AI tools can predict attendee preferences (what sessions they’ll attend, how long they’ll stay, do they usually enjoy swag bags, dietary preferences, etc.) based on past behavior and adjust their invitations and content accordingly.
Exhausted by manual match-making? AI can analyze your attendee data to pull recommendations for networking groups by matching attendees with similar background, interests, roles or business goals. On the flip side, AI can help attendees find the most relevant people to connect with based on other attendees’ past event behavior.
For multi-track events, AI can analyze an attendee’s background, skills, role, etc. and curate a predicted and personalized schedule for them to follow on event day.
Wow attendees—whether onsite, virtual, or hybrid—through immersive experiences.
Use augmented and virtual reality apps powered by AI to create immersive experiences. You could have AR glasses on hand at your event or guests can simply use their smartphones to interact with digital objects or characters that appear in the real world, to showcase sponsors and products.
For hybrid or virtual events, use AI so guests can enjoy the experience just as much as if they are attending in person. Guests can interact through their AI-driven avatars by networking, listening to entertainment, hearing from sponsors, or even demo-ing products in VR. If travel plans change and an attendee can no longer attend the event in person, AI opens doors so that they can still enjoy and participate in the experience!
As we reported late last year, hybrid event popularity grew by ~20% in 2024 indicating a shift toward more flexible and inclusive formats. Because of this, AI will be more helpful than ever in expanding your hybrid event’s functions and intrigue.
Streamline tasks through AI tools and automation driving efficiency.
AI-powered registration platforms can simplify your guest management process by sending invitations and other communications and processing RSVPs.
Someone on your team tired of responding to the same attendee emails about event location? AI chatbots can assist in answering guests' questions about the event, timing, logistics, and location.
AI-assisted design software can assist with creating event layouts, floor plans, signage, and 3D renderings.
Social media ad targeting and SEO optimization, powered by AI, can promote your events by analyzing data and segmenting target audiences. You can also take advantage of AI to create compelling content for social media posts and marketing materials using natural language processing (a technology that helps computers understand human language, used for tasks like spell check, machine translation, and sentiment analysis).
Why are events moving toward these predictions? Audiences arrive onsite with expectations for their interactions—keeping an eye out for intriguing elements, curiosity around how social media will be integrated into the event, and ways they can take advantage of community-building opportunities. The industry of event management has to meet and exceed these attendee expectations using today (and tomorrow’s) technology and tools.
