Somewhere Good is a social platform for conversations on your phone and IRL. The company is built with the goal of centering identity, conversation and care to better connect people to themselves, others, and their community. The platform acts as a digital space for intentional conversations with friends you haven't met yet, both on the app and in-person in your community.
In 2022, Somewhere Good signed on as cred’s inaugural pro bono client as part of our new program, credVoices. As part of this initiative, we worked with Somewhere Good to develop a thought leadership strategy, identify key opportunities for speaking, and host a live webinar featuring founder & CEO Naj Austin
our mission: credVoices.
Every time a cred client steps onto a stage or hosts an event, their stories, and expertise influence the audience, their industry, and the world around us. We are dedicated to elevating historically underrepresented voices and strive for 50% female representation and 50% representation of underrepresented groups in all events we are involved with as well as our client roster of speakers.
We are aware that our services may not be accessible to leaders from historically marginalized communities for various reasons. In order to proactively address the accessibility gap, we introduced our pro-bono program, credVoices, in 2022.
our goals.
Increase visibility for Somewhere Good as a solution to the loneliness epidemic.
Position Naj Austin, CEO of Somewhere Good, as a leader in the community building, wellness, and technology space.
Equip Somewhere Good with a strategy and the tools to pursue thought leadership opportunities in the future, beyond the scope of the pro bono program.
how we work with Somewhere Good.
speaker management.
Strategy. Develop speaking platforms with an outline of Somewhere Good’s thought leadership goals, target audiences, and key messages
Targets. Build a 12-month list of suggested events and podcasts that align with goals
Secure & manage speaking engagements. Confirm 2-3 speaking engagements for Founder & CEO Naj Austin, coordinate all details and logistics leading up to each confirmed speaking engagement
the results.
Web Summit Rio
Collision
Black Tech Week
Black is Tech Conference
The Purpose-Driven Entrepreneur Podcast
event management.
Content Creation. Formulate a webinar topic, content, and agenda
Marketing Materials. Create graphics for social and email promotion
Attendee Coordination. Draft email copy for the client to promote to prospective attendees, managed registered attendees, and sent follow-up communications
Project Management. Build a workback plan for all deadlines and deliverables and managed webinar creation from start to finish
Tech Support. Manage all aspects of webinar creation and tech
Moderation. Lead the conversation, interview, and Q&A
the results.
Date of Webinar: May 18th, 2023
Number of Speakers: 1, Naj Austin, Founder & CEO, Somewhere Good
Number of Registered Attendees: 170
Number of Attendees: 70
Attendance Rate: 41%
Venue/ Virtual Platform: Zoom Meeting
watch the full webinar.
“WOW team, what a successful event!! So many people stayed till the end and seemed like they just wanted to keep it going!! I am positively beaming, thank you for your incredible work, insight, and support - I’ve learned so much and we are so grateful to have been part of this cred initiative :) ”
what’s next.
We look forward to helping our next pro bono client bring more events to life. If you are interested in becoming our next pro bono client please get in touch.