cred works closely with the CEO and Co-Founder of Obsesh, Tracy Benson, to increase her visibility as a leading expert in the startup, women in sportstech, marketplace platforms, and amateur name, image, likeness areas. cred developed speaking goals, platforms, defined target audiences and industries, and secured top-tiered global speaking engagements across stages, podcasts, vodcast, and virtual and live industry events.

Focusing on speaking opportunities at the intersection of sports, creator economy, Gen Z, and marketplace platforms, we help Tracy grow in her thought leadership presence and Obsesh’s brand visibility.

Tracy Benson, CEO & Co-Founder

Tracy is the CEO and Co-Founder of Obsesh, the leading sports marketplace platform connecting consumers to top athletes through a suite of digital products including remote coaching and NFTs. Her mission is to empower Athlete creators to monetize their unique IP including their name, image, and likeness with an all-in-one marketplace. She has 20 years of successful startup and scaled experience in consumer marketplaces at the intersection of commerce, content, and community. Previously she was Global Chief Marketing Officer at Seek Thermal, Global Chief Marketing & Product Officer at Monster (maker of Beats and Monster headphones), Head of Digital at Best Buy, and Hyper-Growth Market leader at The Home Depot where she developed the first athlete-work program for Olympians. Tracy was an All-Conference NCAA volleyball athlete at Western Illinois University before becoming a professional beach volleyball player. She earned an MBA in Marketing & Finance from the University of Notre Dame and now resides in Oakland, California.