Speaking 101: How to Leverage Social Media for Your Business

With nearly two-thirds of the population checking social media daily, there has never been a better time to utilize online platforms as a business tool. In fact, last June Instagram, reached a whopping one billion monthly active users, making customer engagement just one click away for most businesses.

For some people, social media may seem intimidating, but it doesn’t have to be. When executed correctly, social media is an incredibly effective marketing tool. It serves to boost brand exposure, encourages two-way communication, and humanizes your brand. No matter your experience with the various social media platforms available today, we’ve compiled eight  cred-approved strategies below to help you drastically improve your online presence.

• Establish a clear goal
  No matter what your goal is, make it SMART: specific, measurable, achievable, realistic, and timely. Once you have established your one clear goal, you and your team can collaborate on how to achieve it. Remember, it needs to be realistic. You won’t get 1,000 followers overnight.
  

• Commit to your brand
  In order for your company to be distinguishable from competitors, it’s important to establish one style for your brand. Every post, retweet, and Instagram story should be in line with your brand. This includes keeping everything consistent, from voice to aesthetics.

  • Pro tip: People are drawn to authentic brands so don’t be afraid to show personality, but always keep it professional. For more tips on developing your personal brand, check out this post.
    

• Stay on top of trends
  Channel your inner Austin Kleon and steal like an artist. When you notice new trends on social media, leverage it to your advantage by improving or expanding upon it. Things are popular for a reason. If you see a creative Instagram story or an engaging tweet, save it and then improve it later to make it your own.

  • Pro tip: Tag your location using Instagram Stories to broaden your reach and then organize your stories into highlights.
    

• Use the right hashtags
  Make it a daily habit to search trending hashtags on Twitter and Instagram to see what people are talking about. By consistently #hashtagging related content on your posts, your account will gain more traction and followers.
  

• Make customer engagement a priority
  Social media has opened the floodgates to instant gratification. In a matter of minutes, you can comment on a post and receive a response, and this makes customers feel important. By interacting with users daily, your company will be on its way to boosting followers and building credibility.
  

• Track your analytics
  Create a business account to learn more about your audience’s behavior and demographics. With Instagram Business Tools you can track your impressions, outreach, profile views, website clicks, and more. With Twitter Analytics, you can measure and boost your impact on Twitter by viewing your impressions. These insights will help you gauge what days and times are best for you to post your content, this way you can provide more timely and relevant content for your followers.
  

• Create a content calendar
  Using business accounts, find out the best times to post on your feed, then plan out your content for the month. By using a calendar, you can keep yourself organized and have your content scheduled ahead of time. This way, you’re never missing a day or struggling to find content to post.

  • Pro tip: Create content ahead of time and save them in your drafts. When the day comes around, all you have to do is press send.
    

• Make a commitment
  Last, but certainly not least: staying on top of mind should be your number one priority. In order to make an impression, you first need to make a commitment. Set reminders to post daily on social media so you never miss a beat.

By making time to post consistent, relevant, and relatable content on social media, you will be able to expand your reach, boost your brand exposure, and engage more frequently with your audience. By using these tips, you will be well on your way to improving your online presence and increasing your brand’s credibility.

Be sure to follow us on Twitter and Instagram!

Speaking 101: A Guide to Becoming a Better Writer

Ernest Hemingway called a blank sheet of paper the scariest thing he’d ever encountered in his life. Anyone can face writer’s block, and it’s especially difficult to get your creative, imaginative thoughts on paper. Whether you’re looking to write a speech, a novel, or anything in between, these five tips will help you get started on expressing your ideas in a unique way.

1. Collect stories from your surroundings

One of the simplest ways to improve your creative writing skills is to draw from your surroundings. By taking note of ideas from people you meet, conversations you overhear, places you visit, conferences you attend, speeches you watch, and beyond, the potential for creative thought expands. Become a sponge, and be incurably curious. Writer R. V. Cassill called notebooks “incubators” - carry a notebook and write down what you observe.

2. Read, read, and read more

Reading is scientifically proven to expand your vocabulary and increase intelligence - two traits that can both improve and differentiate your writing. Reading a variety of content also exposes you to new styles, genres, and cadences of writing.

3. Write, write, and write more

The more you write, the better a writer you’ll become. As with anything, writing more often can improve your practice. The hardest part is starting! Set aside 10 minutes every night to document your day, or do a writing exercise to challenge yourself, like the Pennebaker Writing Exercise. To begin, think of something - an upcoming event, a stress, etc. - that has been on your mind. For four days straight, write about it for 10 to 20 minutes nightly. Don’t think about style, spelling, grammar, or anything that may distract from your content. Simply write. Which leads to the next tip...

4. Break the rules

To unlock your creative juices, try stepping outside of the traditional approaches you currently know about writing. While understanding the fundamentals of writing and sentence structure can serve as an excellent base when getting started, breaking those rules will allow you to write more freely and uniquely. The outcome won't necessarily be stellar on first attempt, but keep trying to find your voice and utilize writing as an outlet.

5. Find your time of day

Pay attention to the time of day that free-thinking comes easiest to you. You may feel your most creative first thing in the morning, before your mind is pulled away by the hustle of the day. If you're a night owl, 11 pm may be the ideal time to get your creative juices flowing on paper. Take note of when you feel sharpest and play around with a time that works for you.

Want to learn more? Check out these resources for strengthening your creative writing skills.

• On Writing, by Stephen King

• The Elements of Style, by William Strunk Jr.

• The War of Art: Winning the Inner Creative Battle, by Steven Pressfield

• I Should Be Writing, by Mur Lafferty (podcast)

Speaking 101: 8 Steps to Building your Personal Brand

Branding with Brandi: 8 Steps to Building your Personal Brand

When we think of brands, we commonly think of recognizable names like Tiffany & Co., McDonalds, Nike, and Amazon, but have you ever thought of yourself as a brand? Start by asking yourself why is everyone drawn to those popular products or services over their competitors, and what qualities and characteristics set them apart. Using that same thought process, think about yourself and what qualities and characteristics distinguish you from everyone else.

Recognizable brands reveal the power of perception and the strategy of self definition. People are drawn to their perception of you and the reputation you leave behind— a unique combination of personal characteristics, values, strengths, and passions create value and separation from your peers. You’re just as much a brand as Nike, why not market yourself as one? If you’re looking to effectively market yourself, generate more leads, or establish yourself as a thought leader, developing a personal branding strategy is critical to your success.

The first and most important step in developing your personal brand strategy is defining your Personal Brand. Follow these 8 steps to begin defining your personal brand:

1. Define your target audience.
   Who do you want to receive your message?

2. Contemplate your vision and purpose.
   Think bigger picture here—in what areas of life would you like to see improvement, and what role will you play in making that happen?

3. Discover your values and passions.
   Values are your guiding principles (ex. collaboration, transparency, impact, integrity), and passions are the things that motivate you. By determining your values and passions you’ll naturally gravitate towards people and activities that best align with yours. Notice how these correlate with how you operate at your job, around others, etc.

4. Identify 3 - 4 of your best attributes.
   Some questions to ask yourself: What adjectives would others use to describe you? What words would you use to define your personality? What personality traits best showcase how you work towards your goals?

5. Identify 3 - 4 of your greatest strengths.
   What is your unique “super power” that has benefited others or your company? Your strengths are the skills that position your value above others.

6. Ask for feedback from those that know you best - family, friends, colleagues, managers, anyone.
   A true measure of your brand is others’ perception of you, which is a reflection of the reputation you curate. Ask what they think are your top qualities and strengths, and compare their response with what you’ve identified in numbers 4 and 5.

7. Know who your competitors are, and what differentiates you from them.
   Why should anyone choose you over your competitor? Remember your personal brand is the unique value you offer, so consider what qualities you contribute that no one else does.

8. Finally, select 3 words that best describe you.
   If you’ve completed the steps above, you’ve already highlighted your top attributes and have an idea of what qualifications distinguish you from others. Now zero-in further and describe yourself using only 3 words. These three words will reflect your personal brand!

Want to learn more about personal branding and building your personal brand? Check out this guide.

Brandi's Three Words to create her brand are: Tenacious, Diligent, and Charismatic

Speaking 101: The Power of a Short Speech

At cred, we love to collaborate and give everyone on the team a chance to be a voice for the industry. Here is what one of our Senior Associates, Anastasia Hardin, would like to share about how to capture attention when speaking.

In today’s connected, app-for-everything world, distractions are plentiful at any time of day. We’ve all felt that “smart phone reach” before: we’re sitting in a presentation, maybe 10 minutes in, and our mind wanders to that email we need to respond to, the crowdfunding campaign we’ve been monitoring, the engagement on our latest social media post, and oh wait - Buzzfeed just pinged us with another Top 10 article that we just have to read…

How do you keep an audience’s attention when they have the world at their fingertips?

While there are many pointers out there (read more here or here) today we want to focus on perhaps the most important factor: TIME.

As attention has become more of a scarce resource, the length of a speech plays a big role in how engaged and enlightened your audience will be. Keep it simple and short. Listening takes energy which can be draining. Too much information can prevent understanding.

So what is the ideal length of a presentation? Some would argue 5 minutes is enough to get a point across, but in most settings, anything under 20 minutes is the real sweet spot.

And if you don’t believe us - go check out the most watched TED Talks. 80% of them are under 20 minutes.

TED Curator, Chris Anderson, on keeping it short and relevant:

"[18 minutes] is long enough to be serious and short enough to hold people’s attention. It turns out that this length also works incredibly well online. It’s the length of a coffee break. So, you watch a great talk, and forward the link to two or three people. It can go viral, very easily. The 18-minute length also works much like the way Twitter forces people to be disciplined in what they write. By forcing speakers who are used to going on for 45 minutes to bring it down to 18, you get them to really think about what they want to say. What is the key point they want to communicate? It has a clarifying effect. It brings discipline."

Photo Of TED Curator Chris Anderson by Jame Duncan Davidson at https://www.flickr.com/photos/tedconference/9029271822/in/photolist

If you are thinking, “how can I possibly get everything I need to say in under 20 minutes?” -- stop a moment and remember the most powerful speeches you’ve ever heard in person or from history. Chances are, they were short and simple.

Maybe they included:

• Steve Job’s “Stay Hungry, Stay Foolish” commencement address ~ 15 mins

• MLK’s “I Have a Dream” ~ 17 mins

• Lincoln’s Gettysburg Address ~ 2-3 mins

• JFK’s “Ich bin ein Berliner” ~ 9 mins

• Winston Churchill’s “Never Give Up” ~ 4:15 min 

If you want to avoid looking out over an audience with their heads buried in their smartphones, then keep your comments short. When you connect your powerful ideas with brevity, you will achieve the greatest impact with your audience.

Speaking 101: 5 Tips To Present with Confidence

At cred, we wear many hats, and as part of our onboarding process for new employees, we invite them to educate us on a topic of their choosing on our blog. Here's what Gina King, cred's Associate, is teaching us about presenting with confidence this week!

Did you know that 74% of people have Glossophobia? You might not know what it is by its name, but you’ve probably suffered from its symptoms: nervous sweating, fidgeting, or speaking in a timid voice. Glossophobia is better known as the fear of public speaking, and at one time or another, we’ve all suffered from it.

The best way to combat these nervous behaviors is to present with confidence. While it may seem hard to evoke confidence when you feel nervous, relax, and try one or a combination of these five tips before your next presentation:

1. Research your topic inside and out: When giving a presentation, you are the expert. Make sure to research your subject matter thoroughly ahead of time, and be prepared to answer any questions that come your way.

2. Practice makes perfection: Don’t just practice your presentation the night before, plan to practice at least a week in advance to develop a strong comfort level.

3. Don’t memorize: Instead put your material in structured bullet points to remind you what topics or points you want to make. You also won't sound scripted.

4. Find a friend: Giving a presentation can be daunting. Ask a friend, colleague, or loved one to join your presentation. A friendly face helps you relax.

5. Don’t stress!: Stressing about your presentation creates additional, unnecessary nerves. Instead, try a technique that professional athletes use before big games — take a deep breath, and visualize your presentation going well. This combo technique will help reduce stress and build confidence.

Want more tips on how to evoke confidence during your next presentation? Check out this guide.

Speaking 101: 5 Tips to Getting Email Responses

Goodbye, snail mail! Emails have become a standard part of everyday life, serving as the main tool most people use to handle their business and personal communication. According to research firm Radicati Group, the total number of emails sent and received per day will reach 269 billion in 2017. Here are five tips we try and consider here at cred in order to get emails opened and readers responding.

1. Work that subject line. Subject line can make or break the quick decision to open your email. Make it brief and compelling, limiting to 6-10 words. Refrain from including exclamation marks or buzzwords such as “free” to avoid being marked as spam.

2. Optimize preheader text. Keep in mind the text snippet showing a preview of what the body of your email contains. Make your first sentence clear so your reader gets an immediate feel for the message.

3. Offer something to your reader. Let readers know what they’ll be getting by responding to your email. Provide what you can offer and why it would interest them.

4. State a call to action. Give your email a point and describe what the reader should do next. This can be in the form of text, links, bullet points, or a mix of the three.

5. Keep mobile in mind. Most emails are being read on a mobile device. Put your best words forward and dodge the risk of having your reader scroll past your email

Looking for more tips on how to getting email responses? Read the full article here.

Speaking 101: 6 Public Speaking Hacks for Introverts

Introverts can make for great public speakers, too! Self-proclaimed shy-guy Simon Sinek, one of the most watched TedTalks presenters ever, shares his tips on how to handle nerves when speaking to large audiences:

1. Don’t start talking as soon as you get on the stage - draw the audience in by taking a deep breath, making eye contact, and then standing or sitting in a comfortable position. Speaking immediately conveys fear and nerves to the audience.

2. Be a giver, not a taker - the idea is to teach and inspire the audience, who’s very intuitive at distinguishing if the speaker is trying to sell a product or idea to them vs. offering helpful insights.

3. Personalize your eye contact - instead of scanning the room throughout your presentation, focus on making eye contact with audience members one by one.

4. Speak slowly - as we get nervous, both our heartbeat and speech accelerates. The audience would rather wait on you than miss out on important information.

5. Focus on your supporters - of course, there are bound to be naysayers in the audience, pay them no attention. Focus on the smiling faces and nods of approval, they’ll make you feel confident while you are speaking.

6. Show appreciation - always say “thank you” at the end of your presentation, especially when met with applause.

Interested in learning more tips? Check out the full article here.

Speaking 101: How to Make Your Presentation Slides Less Boring

When giving a presentation, do your slides actually matter?

Absolutely! We live in a design-centric world, and visuals go a long way.

According to developmental molecular biologist and best-selling author John Medina, vision trumps all senses. It’s no wonder then that people following directions with illustrations do 323% better than those who follow directions with only text. For presenters, this means that visuals can be especially important in helping people retain information and remember your speech.

Here, we’ve rounded up a handful of tips to make your presentation go from boring to engaging and memorable:

• Avoid overloading your slides with too much text. Try to keep it to one idea per slide. Really, you should think of every slide as an individual advertisement.

• Use high quality photos instead of clip art. No pixelated images - there are better ones out there, we promise!

• Choose your fonts and font colors wisely. Keep your typography clean, simple, and professional, and spare your audience from those hot pink or highlighter yellow tones.

• Avoid standard templates. If you want to impress your audience, don’t use a generic preset. It's boring!

• Use infographics to present information. Again, this goes back to people processing information more effectively through images.

• Go easy on the effects and transitions. The transitions you use shouldn’t distract from your presentation, or make you appear less professional.

Need more tips on designing the best presentation? Check out this guide.

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Not there yet, and looking to lock down your first speaking engagement? Give us a shout!