In today’s digital age, promoting your upcoming speaking engagement on social media is not just a good idea, it's essential. Well-crafted social media posts can significantly boost attendance, enhance engagement, and amplify influence. Here’s our helpful guide on how to effectively use social media to promote upcoming speaking engagements before, during and after your session.

Pre-Event: Build the Anticipation

As the event date approaches, create a countdown with daily or weekly posts to build excitement and anticipation. Outline the problems you’ll address and the solutions you’ll provide, using statistics or case studies to emphasize the importance and relevance of your talk. Mention any exclusive insights, tools, or content that attendees will gain, making it clear why missing out isn’t an option.

During the event: Keep others Informed

By keeping your network informed during the event with real-time updates, engaging stories, using hashtags, and active responses to engagement, you can create a dynamic and inclusive experience that extends beyond the physical venue. This strategy not only keeps your current followers updated but also attracts new ones by showcasing the value and excitement surrounding the event.

Post-Event: Sustaining Engagement and Amplifying Impact

Be sure to create detailed recap posts that highlight key takeaways from your session using bullet points, quotes, and any photos or videos from the session. Be sure to continue to utilize tags and hashtags to increase visibility even once the event has wrapped. Call out specific experiences from your time at the event and make sure to tag anyone you met on-site to stay in touch!

Thought leadership is an ongoing journey that extends far beyond the event stage. By actively engaging on social media and building a professional network, you can amplify your influence and enhance your credibility. Consistent content creation, audience engagement, and continuous networking are essential components of building a well-rounded thought leadership presence.

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