“Your brand is what people say about you when you’re not in the room.”

- Jeff Bezos, Founder of Amazon

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Building awareness—for your company as well as for your personal brand—is key to any successful marketing strategy.

According to recent research published by the Harvard Business Review (HBR), 64% of people cite shared values as the main reason they choose to have a relationship with a brand. In other words, when it comes to establishing brand loyalty, it isn’t solely about increasing consumer interactions. Part of it stems from a belief in the purpose of a company's product or service.

So how can you make sure your brand’s values are known? 

Sabrina Horn of Entrepreneur.com recommends developing a social media strategy plan, while considering the following:

• Audience - Who do you need to reach? Each social media platform garners a different segment of the population, and a little research beforehand ensures you are sharing your message with the right people at the right time.

• Visual Elements - 95% of marketers say visual content is more effective than text-only content. What can you incorporate to make your content “come to life” and engage your audience?

• Preparation - Are you ready to begin your foray into the world of social media? Do you fully understand how each social channel works? Don’t sweat it if you’re not there yet. “Sometimes a simple profile on LinkedIn will suffice until the timing is right to launch a broader communications program.”

Interested in learning more about The Importance of Entrepreneurs Building Their Personal Brand? Check out Horn’s article here.

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