AnyRoad is the leading experiential marketing platform that enables global brands to operate and optimize their events, tours, classes, and activations to grow brand loyalty and increase experience ROI. AnyRoad allows companies like Diageo, Ben & Jerry’s, Anheuser-Busch, and Michaels Arts & Crafts to streamline and scale their experiential programs, by providing the powerful insights needed to accelerate business growth.
how we worked with AnyRoad.
cred worked closely with Co-Founder and CEO Jonathan Yaffe, to increase his visibility as a leader in experiential marketing and building long-term relationships with customers. cred developed speaking goals, platforms, and targets to inform a strategic approach to speaking. Over more than six years, we worked to continuously build upon past speaking and increase Jonathan’s presence at top-tier events across Retail, CPG, and Marketing.
“
cred has been an amazing partner to hone our message and get it out to our community around the world. The impact of this partnership and their work on our company’s growth has been extremely impressive, and they’re wonderful people to work with too!”
AnyRoad speaker we represented.
Jonathan Yaffe, Co-Founder and CEO
Jonathan Yaffe is the CEO and Co-Founder of AnyRoad, the leading experiential marketing platform that powers the data for over 400 brands, including Budweiser and The North Face. Jonathan began his career in experiential marketing at Red Bull and holds a degree in Cognitive Science from the University of California Berkeley. Under his leadership, AnyRoad has raised $72M from a16z, BlackRock, and Marc Benioff (Salesforce CEO) and has curated the magic behind countless experiences for 50 million guests.
Jonathan’s goals.
Strengthen AnyRoad’s visibility as the leading experiential marketing platform,
helping global brands optimize events and activations to grow loyalty and boost ROI.
Establish Jonathan as a leading expert in experiential marketing and the power of
offline data in shaping the future of retail, CPG, marketing, and the global economy.
Jonathan’s speaking platforms.
Experiential Marketing
How Experiences Increase Customer Lifetime Value
The Power of Event Activations
Experiential Marketing Tactics to Supercharge Your Growth
Retail & CPG
How Experiences are Transforming Food & Beverage
Trends in the Distillery Visitor Experience: How Brands Can Succeed
Analytics/Data
How Experiences Create Customer Profiles in a World of First-Party Data
How to Elevate Your Brand Experiences with AI
sample of opportunities we’ve secured for Jonathan.
SXSW
Shoptalk
Groceryshop
INBOUND
Collision
Web Summit
Seattle Interactive
Shopper Brain Conference
Social Media Week NY
HBS Retail & Luxury Good
ACSA Annual Distillers’ Convention
Content Marketing World
ADI Craft Spirits Conference & Expo
Traction
MAICON
Retail Week Live
Marketing Today Podcast
The CX Leader Podcast
The AdCast Podcast
ANA Webinars
