WarnerMedia is a portfolio of iconic entertainment, news, and sports brands, bringing people, technology, and the world's best storytellers to the forefront. WarnerMedia is a media and entertainment company that creates and distributes premium and popular content to global audiences from the silver screen to your living room tv and more. The media company turns powerful storytelling into measurable impact by pioneering new ways to touch consumers.
how we worked with WarnerMedia.
cred worked directly with WarnerMedia’s President of Applied Analytics, Matt Marolda, to create opportunities for discussions about using data and analytics to drive strategic decisions across its operating divisions, including Warner Bros., Turner, and HBO. cred developed speaking goals and platforms for Matt and defined his target audience and industries. Focusing on entertainment & media, data & analycia, and AI & machine learning, cred helped Matt grow his thought leadership and WarnerMedia’s visibility.
WarnerMedia speaker we represented.
Matt Marolda, President, Applied Analytics
Matt Marolda was the President of WarnerMedia Applied Analytics, where he and his team used data and analytics to drive strategic decisions across its operating divisions. He joined WarnerMedia via its acquisition of Legendary Entertainment’s Applied Analytics. His team employed a wide range of proprietary technology and analytics to run data-driven marketing campaigns for many television shows and movies, such as Godzilla, Krampus, and Kong: Skull Island, among others.
Prior to Legendary, Matt founded StratBridge LLC, which had two software solutions: “moneyball” player analysis software used by many organizations in the NFL, NBA, European Football and Major League Soccer (sold to XOS Digital in 2012), and dynamic pricing and revenue analysis software used by many professional sports teams (acquired by Legendary in 2014, after he had joined Legendary).
Matt’s speaking goals.
Promote WarnerMedia as a pioneer for marketing, data and analytics
Position Matt as a trusted and respected thought-leader in media and technology.
Elevate brand recognition and recruit likeminded talent.
Matt’s speaking platform.
Disrupting Hollywood With Data & Analytics
What's Next: A Look Into The Future Of Entertainment
How Analytics Drives Box Office Success
Getting Creative with Data Analytics to Inform Marketing Decisions
opportunities we secured for Matt.
Collision
Nantucket Conference
CB Insights: Transform
Variety Innovate
Advertising Week
Mobile World Congress
RampUp
Confluence Summit
Chief Digital Officer (CDX) Open Innovation Summit New York
The Kagan Media Summit
Northside Innovation Festival
CXOtalk
UCLA Anderson Big Data Conference
Hollywood IT Society Spring
Incite Marketing Summit
Digital Entertainment World