Swedish for the word "strive," Strava is the leading social network for athletes, connecting 50M+ athletes and adding roughly 1M+ every month. With millions of athletes on the platform across 195 countries and over two billion activities uploaded, Strava has become the center of connected fitness. Strava unites millions of active people online every day, no matter where they live, which sport they love, or what device they use, Strava is inspiring all athletes from all walks of life and encourage them to unlock their potential – both as individuals and as communities.
how we worked with Strava.
Over two years, we worked with three members of Strava’s executive team. cred developed speaking goals for each speaker, helped define their target audiences and industries, and collaborated on their speaking topics. Focusing on speaking opportunities in tech, health and wellness, social impact, data analytics, and mobility conferences, we help each speaker grow their own thought leadership in each of these industries. Together with Strava, we have sourced and secured top-tier events in a wide variety of sectors to help enhance and promote Strava's brand.
Strava speakers we represent.
Michael Horvath, Co-founder & CEO
Michael Horvath is CEO and Co-founder of Strava, the social network for athletes, based in San Francisco, California. Michael has previously served as interim CFO (2018), President (2014-2017) and CEO (2010-2013) of Strava, leading the company’s growth from a handful of users to a brand that is loved by millions of athletes around the world. Prior to Strava, Michael co-founded Kana Software, an enterprise software firm, and was the CFO and VP of Operations at GlycoFi, a biotech company. He holds a Ph.D. in economics from Northwestern University and an A.B. in economics from Harvard University where he was men’s lightweight crew team captain. In a former life, Michael was an economics professor at Stanford University and an entrepreneurship professor at the Tuck School of Business at Dartmouth College.
Mark Gainey, Co-Founder and Executive Chairman
Mark Gainey has been building successful companies for nearly 20 years. He currently serves as the Co-Founder and Chairman of Strava, the world’s leading app for athletes. Founded in 2009, millions of athletes worldwide have joined Strava for the competition and camaraderie found in tracking and sharing their fitness activities. Mark also co-founded Kana Communications, an enterprise software firm, in 1996 and served in various capacities, including CEO, president, and chairman. He has offered his expertise to a wide array of companies over the years, joining the boards of Alter-G, BoardVantage, Daum, Clari, and Coaching Corps. Mark holds an AB from Harvard University.
Cathy Tanimura, Senior Director of Analytics & Data Science
Cathy Tanimura has a passion for leveraging data in multiple ways: to help people make better decisions; to tell stories about companies and industries; and to build great product experiences. She previously led data teams at Okta, Zynga, and StubHub.com.
Strava’s speaking goals.
Build brand exposure for Strava as the world’s leading social network for athletes, focused on creating a healthier and happier community
Position Mark Gainey, Michael Horvath, and Cathy Tanimura, as thought leaders in business, innovation, sports technology, data, and tech
Inspire others to join the Strava community
Strava’s speaking platform.
The Future of Fitness & Motivation
Cultivating Communities: How to Grow Your Company Without Compromising on Values
Leveling the Playing Field: Building an Inclusive Fitness App
Facing the Heat: Turning Crisis into a Breakthrough Moment
opportunities we secured for Strava.
TNW Conference
Startup Grind Global Conference
Dublin Tech Summit
Grace Hopper Celebration of Women in Computing
Women Impact Tech Austin
Open Data Science Conference (ODSC)
TDWI San Diego
MOVE America
IIA Analytics Symposium
Strata Data Conference
RampUp
Seattle Interactive Conference
Harvest Summit
Denver Startup Week
Techonomy
Product Festival
Design Driven NYC
Products That Count
This Is Product Management Podcast