Social Engagement & Event Activation Ideas: craft & cred Q&A

Social Engagement & Event Activation Ideas: craft & cred Q&A

With the event industry flipped upside down these past 18 months, there’s a tremendous opportunity to create new best practices, ideas, and innovation. The world just learned to navigate fully virtual events, but now it must tackle a new challenge: invent engagement for hybrid events and recreate excitement for in-person ones.

So what’s new here? We sat down with Gina Michnowicz, CEO & Executive Creative Director of The Craftsman, our agency partner, to get her take on how we can maximize engagement and social strategy when you’re planning your next event. Check out what we learned:

Speaking 101: How to Highlight Your Speaking Experience on Social Media

Speaking 101: How to Highlight Your Speaking Experience on Social Media

We all know social media can boost thought leadership—but, have you ever thought about highlighting your speaking experience on social media? For speakers, social media platforms like LinkedIn and Twitter can be used to highlight your past speaking engagements, show off your presentation skills, and draw a larger audience to your content.

If you’re a speaker who is not active on social media yet—you should be.

Ascending into the Future of Work with Oyster

Ascending into the Future of Work with Oyster

We were thrilled to work with new event client Oyster to bring their two-day Future of Work conference to life July 14-15, 2021. Ascent by Oyster brought together more than 350 attendees from—60+ countries (!!)—that lead distributed work and open the door to higher levels of organizational performance.

credTen: Top 10 Marketing & Advertising Events 2021

credTen: Top 10 Marketing & Advertising Events 2021

You may remember our first credTen for marketing—we listed our favorites in 2018 (we still recommend all 10), and now we are back with even more marketing and advertising events that we love!

Check out this roundup of virtual and in-person marketing and advertising events happening in the next year.

Recapping Q2 2021: Where Has Our Event Management Team Been?

Recapping Q2 2021: Where Has Our Event Management Team Been?

Our event management team was busy in Q2! We helped to host five virtual events—all while growing our team and preparing for several Q3 and Q4 events. We are also happy to report that all of our events this quarter (with the exception of new event client Cisco Meraki) are returning clients!

Lightspeed Leading Lights 2021: An Up-Close Look at the Startup Journey

Lightspeed Leading Lights 2021: An Up-Close Look at the Startup Journey

Closing out June, Lightspeed Venture Partners hosted their Leading Lights 2021 event, an insightful conference with a top-notch lineup of impressive speakers.

For this year's iteration of Leading Lights, the lineup featured three amazing founders: Jessica Alba of The Honest Company, Howard Akumiah of Betty Labs and Max Levchin of Affirm. In casual conversation, they each expressed their candid experience from the start of their journey to IPOs and acquisition.

Leaning into Change with Cisco Meraki

Leaning into Change with Cisco Meraki

Cisco Meraki hosted their first-ever user conference on the virtual MeetingPlay stage last week—June 16, 2021—and I think we can all agree with the event’s theme: the time to Lean into Change has arrived.

Our event management team worked with over 30 speakers to bring this event to life, including those from enterprise companies such as Wells Fargo, Comcast, and Verizon, as well as top industry analysts and experts.