Reflection: My Time as a cred Intern

From working at Greenbrier’s Crisis Con to pitching clients for top tech events, our fall intern Helen Matt was an essential part of the cred team. During her time here, she worked behind the scenes assisting with the planning of several events and securing some great wins for our clients. Don’t just take our word for it—check out what Helen had to say about her five months as an intern at cred:

cred: Describe a typical day in the life of a cred Intern.

Helen Matt: My days are usually filled with a wide variety of projects! I really appreciate that I had the chance to see all aspects of the company, from the speaking side to the events side and social media/website strategy.

cred: What was one of your favorite projects that you got to tackle?

HM: When I first started, I was introduced to NGP Capital’s World of Connections conference planning and I worked on it up to the day of the conference. When it finally all came together and I got to see my work pay off, it was so rewarding!

cred: What was one thing that surprised you about working at cred?

HM: I was really surprised to see how much goes on behind the scenes when securing speaking opportunities! From the initial outreach to keeping relationships with event organizers, the whole process is very calculated and requires a lot of hard work!

cred: Biggest takeaway?

HM: With any small company/startup, the work everyone does on a daily basis REALLY matters (even if you’re an intern!). It is really important to stay organized to finish all of your projects on time.

cred: What do you think makes a successful intern?

HM: An internship is all about learning. To get the most out of your experience, I think you should be open to projects from all sides of the company to find out what you do/don’t like. I also think it’s important to take initiative and spearhead tasks that need to be completed instead of waiting for someone to tell you to start.

cred: What’s one thing you’ll miss about cred?

HM: The people, of course! The company culture is awesome and everyone is so nice and supportive. They definitely made the Ohio to San Francisco transition very smooth.

cred: What event was your favorite?

HM: Again, it would have to be NGP. Seeing an event come together after months of work is so rewarding!

Interested in applying for the cred Intern program? Email work@credpr.com.

Digital Transformation at World of Connections 2018

On November 14, Nokia Growth Partners hosted its fourth annual World of Connections event at the Golden Gate Club in San Francisco. This year, 300 entrepreneurs, innovators, and technology leaders gathered to hear industry executives discuss this year’s theme of Digital Transformation. With a packed schedule consisting of three simultaneous tracks running throughout the day, attendees could listen in on sessions covering Intelligent Enterprise, Smart Mobility, and Digital Health.

The day kicked off with an inspirational talk from Nokia CEO Rajeev Suri about the power of communication and value in addressing world problems. The schedule then split into the three key themes, each featuring varying formats of keynote speakers, panels, and fireside chats.

Smart Mobility, one of the most popular tracks of the day, drew speakers from Ford, Uber Freight, Lime, and BMW i Ventures to touch on topics ranging from autonomous driving technology to the implications of smarter commutes creating smarter cities.

Boasting another large crowd, Google Product Management Director Sampath Srivinas kicked off the cybersecurity session debating the increasingly prevalent topic of authentication. He was followed by a series of ‘innovator views’–emerging companies disrupting the space–who are tackling securing your workforce and addressing security threats.

As the three successful tracks wrapped up for the day, attendees gathered one last time to hear from Oracle Executive Vice President Amit Zavery on the industries most likely to be transformed by software and the factors driving rapid adaptation. As the final keynote came to a close, everyone headed outside to conclude the day with a cocktail reception and networking.

Check out some highlights from the conference below!

Introducing credSac!

Sacramento: the farm-to-fork capital, home of Lady Bird and, now, the location of cred’s second office! We opened the doors to our first location outside the Bay Area in late October at CoWo Campus, a coworking space for entrepreneurs and creatives alike. With a lots of natural light, a spacious private office, and flexible community space, credSac’s ready to get some more inspiring speakers onstage!

Senior associate (and Sacramento native!) Anastasia, led our expansion by touring various coworking spaces on the grid and helping hire two more PR pros to join the family—Arianne Ortegaray and Claire Nobles. She also teamed up with CEO Caitlin and Managing Director Stephanie to furnish and decorate the new space. . .and most importantly, to test all of Ikea’s desk chairs to find the comfiest ones.

In case you’re not familiar with Sactown, we asked our credSac team to share their favorite parts of working and living in the state capital:

Claire, Coordinator
The people here make this city feel like a small town—everyone’s super friendly, and there are tons of startups that call Sacramento home. Also, love the craft beer here. There are over 60 breweries in the area and seems like new ones pop up every day.

Arianne, Associate
I’m new to Sacramento, so everyday I feel like I get to discover something new about the city! There’s a lot of cute little neighborhoods with new restaurants, bars, and coffee shops popping up all the time. It’s also close to different national parks, which makes it easy to spend weekends exploring the outdoors.

Anastasia, Senior Associate
Sacramento is my hometown so I may be a little biased - but I’ve lived all over the US and the world (Germany, Australia, New York, Florida, Ohio, Massachusetts, etc.) and it’s really one of my favorite places. #1 thing I’d call out is our system of river trails—for those who love to get outside for walks, runs or bike rides - this town is for you.

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The credSac office closed. Check out our brand new office in SF.

Exploring the Future of Payments at Swell by Ripple

Earlier this week, hundreds of seasoned professionals from the blockchain and global payments community gathered in San Francisco for Swell— the second annual conference by our client Ripple. Hosted at the Terra Gallery, the venue was buzzing with innovation as the brightest minds in policy, payments, and fintech discussed the next era of payment technology across the two-day event.

Installations demonstrating facts about cross-border payments and Ripple software decorated the walls. The second floor was home to the main stage where the conference’s sessions took place. Across both days of the conference, a central theme was highlighting blockchain as a global opportunity, as well as exhibiting use cases.

Day one kicked off with a keynote by 42nd President of the United States Bill Clinton, who drew parallels between the new wave of blockchain enthusiasm to that of the internet during his presidency. Clinton’s fireside chat with Gene Sperling, National Economic Council Director and National Economic Advisor under Presidents Clinton and Obama, covered concerns around regulation and emerging technology.

Thoughts from the stage:

“To effectively advance in blockchain, we must move on from horse and buggy technology in other areas.” - Former U.S. President Bill Clinton

On top of opening remarks from Ripple CEO Brad Garlinghouse and sessions with speakers from Banco Santander, the IMF, and RiceHadleyGates, the day continued the excitement with the official announcement that xRapid, the Ripple product powering transactions, is commercially available and will go into production with three financial institutions.

Closing out the first day of the event, attendees were treated Monday night with a performance from the Counting Crows.

On day two, the morning began with Ripple Chief Market Strategist Cory Johnson and Celent Senior Analyst Alenka Grealish discussing proprietary research on payments trends. The rest of the day included panels and flash talks on cross-continental crypto regulation and digital asset adoption, and thoughts from futurist leaders in the blockchain space.

Professionals in the audience left the conference with key insights on the future of global payments and blockchain technology. Garlinghouse drove the conference home with a final thought: “Change takes a grassroots movement, and Ripple is driving it.”

Thank you to the Ripple team for having us at #SwellByRipple!

Meet cred’s Fall Intern

The cred intern program is not your average internship! We don’t ask you to fetch the coffee, run errands, or take our snack orders. Instead, we ask you to help plan events for some of the biggest brands and thought leaders in the industry, pitch clients for some of tech’s biggest events, and so much more.

What does it take to be an intern at cred? You need to be a rising student in your senior year of university, love a fast-paced environment, be enthusiastic about all things PR and events, and have a proactive attitude.

So, who has met all of these requirements? Meet Helen Matt, our cred intern this fall. Here are some quick facts about Helen:

cred: Where are you going to school and what are you studying? Why did you choose to study that subject?

Helen Matt: I’m going to Miami University studying Interactive Media Studies! It is a mixture between business, communications, and design in media so it encompases everything that I wanted to study all in one!

cred: Can you tell us a bit about yourself?

HM: I’m from Cincinnati, Ohio. My dogs are big mops with dreadlocks. I’m a little obsessed with true crime Netflix documentaries, and I am my happiest when I’m laughing with my closest friends.

cred: What do you want to achieve while interning at cred?

HM: I want to get more experience in the PR and communications industry! Being event specific, cred is so unique and niche that it gives you more insight on events than other firms.

cred: If you could only eat one food for the rest of your life, what would it be?

HM: Quesadillas with chips and guac all day every day.

cred: Can you give us one interesting fact about yourself?

HM: I met Nick Jonas in high school.

cred: What is one thing you want to accomplish in the next five years?

HM: I want to make San Francisco my permanent residence!

Disrupting Trends and Traditions at Disrupt SF 2018

When arriving to Disrupt SF at the Moscone West Convention Center, there is absolutely no mistaking where you are. This year, there was a buzz around the venue as a record-breaking 9,000 registrants arrived to learn, network, and promote their latest gadgets and startup ideas. Inside, the whole venue was decorated with the familiar TechCrunch green, from the banners hoisted on the ceiling, to the TC logo for photo ops—even the escalators had a green glow, although it’s debatable whether this was intentional or not.

The first floor was dedicated to their Startup Alley, featuring almost 1,000 startups and exhibitors from all across the world. The second floor had workshops, receptions, and meeting rooms where All Raise hosted an AMA and roundtable for female funders, founders, and executives. The female-focused events had an amazing turnout, with many who came prepared with questions to ask the All Raise investors. Table topics ranged from raising capital and recruiting tactics, to investor/board management.

The third floor was dedicated to the main stage, where our client Brad Garlinghouse, CEO of Ripple, spoke on Day 1. He was joined by Arrington XRP Capital and TechCrunch Founder, Michael Arrington, to discuss blockchain, banking, and what sets XRP apart from other cryptocurrencies. Brad stated that in order to accelerate the natures of transaction, Ripple needed to take a different approach to appeal to banks and institutions, recognizing that not everyone was willing to give up existing infrastructures to switch over to a new and unknown one.

Uber CEO Dara Khosrowshahi spoke on Day 2 about taking on the company following former CEO Travis Kalanick’s departure. Dara addressed revamping Uber’s image to become “a positive force for change,” eliminating minority biases in the workplace, Uber’s expanding services, and becoming the company for mobility. In addition, he shared his long-term mission to build Uber’s autonomous fleet so “10 years from now, no one in the audience will own a car.”

More insights shared by Dara from the stage:

• Monetization will come later, first “you have to be solving for the customers”.

• “People like choices”. It creates more engagement and breadth of use.

• “People and computers work together better than as standalones.”

On the last day of the event, entrepreneurs from around the world took the stage for the final round of Startup Battlefield. Over the course of three days, 21 startups gathered at the competition to pitch their company to investors and the audience for the grand prize of $100,000. Concluding with final demos presented in front of a panel of judges, the five finalists included CB Therapeutics, Mira, Forethought AI, Origami Labs, and Unbound. After much deliberation, Forethought AI was named the Startup Battlefield winner of Disrupt SF 2018.

Attendees are loyalists for a reason, some mentioned this was their fourth time at Disrupt. With all the excitement that was going on, there was never a dull moment.

Thank you to the entire planning team at TechCrunch, the volunteers, and everyone who helped put on Disrupt SF. We had a blast and look forward to next year!

Time to Cast your Votes: SXSW Panel Picker is Live!

Each March, 70,000+ people head to Austin, TX, for SXSW, but did you know the festival and conference gives the public a say in deciding who will appear on its stages? Through PanelPicker, you can vote for the conference sessions you’d most want to see at the event. cred submitted our clients in 15 sessions this year, covering a range of topics from cryptocurrencies and AI exoskeletons to diversity behind the camera and using data for good.

You can explore all our sessions below. We’d love if you voted for your favorites; PanelPicker closes August 30!

cred Client: Ayasdi
Trust Challenge: Why Explainable AI is not Enough

cred Client: Foundation Capital
Unlocking the Blockchain Trilemma
Watch out Silicon Valley: Rising LATAM Rech Scene

cred Client: Hawke Media
Where’s My Money? Surviving Shifts in Advertising

cred Client: Mighteor
Women in Film Behind-the-Scenes

cred Client: MuteSix
For Women, by Women, Knowing Your Audience

cred Client: Olivela
Innovation in Retail & Purpose: CARE & Olivela

cred Client: Periscope Data
Strategies for the Diversity & Inclusion Journey
Data for Good: Conversation with Crisis Text Line

cred Client: Ripple
Blockchain Behind the Hype: The Ripple Effect

cred Client: Selligent Marketing Cloud
Marketing in the Era of the Entitled Customer

cred Client: SoulTour
Working with Soul: Ritual Designs in the Workplace

cred Client: Voicera
Powering Productivity at Work with AI Exoskeletons
Behind the Intelligence: Active and Passive A.I.

cred Client: 500 Startups
Made in China: Crypto, Exchanges, Trust and More

The Power of Why

What is it that separates our favorite companies (looking at you Southwest Airlines) and leaders (hello Sheryl Sandberg) from the rest? Simon Sinek believes the answer lies in cultivating a strong sense of “Why.” These leaders, companies, and products have a clearly defined purpose.

Simon, an unshakable optimist, leadership guru, and visionary founder—is the author behind the best-selling book Start with Why and the influential TED talk “How Great Leaders Inspire Action.” Guided by his principles of inspiration and mission-driven living, cred spent the last month exploring our own Why. Here’s what we learned!

1. Start with a Map: Seeking the Why behind personal and professional actions is an extremely daunting task. To alleviate confusion, Simon introduces a clear framework for organization called the Golden Circle. The Golden Circle is a schematic that helps visualize the What, How, and Why behind a person or product. Here’s the breakdown:

• WHAT: These are products or services.

  • If we take cred for example, the WHAT is securing speaking opportunities for clients.

• HOW: These illustrate the action behind a company or individual’s What.

  • For cred, our Hows are writing pitches, contacting event organizers, and building positive industry relationships.

• WHY: The core purpose, cause, or belief!

  • cred’s Why is to connect speakers to engaged audiences so that they build thought leadership and create environments that inspire.

2. Craft your Purpose Statement: Once you’ve defined the What, How, and Why, it’s time to reflect on its relevance in your own life. This can take shape in many ways, but we found it helpful to create sentences with a handy template: To___ so that ___.

The first blank represents contribution—the thing you or your company does to bring about results—and the second blank represents the impact of that contribution. Plug in the blanks and - Voila! - you’ve got a purpose. While it’s never as easy as that, finding purpose is possible and an extremely rewarding journey!

3. Share: Success goes where energy flows! Once you’ve built a purpose statement, share it in the comments below. We’d love to celebrate your mission!