Founder Power at SaaStr Annual at Home 2020

Founder Power at SaaStr Annual at Home 2020

In the now-standard in-person to virtual event pivot, SaaStr Annual at Home packed all the founder and VC-led content and networking that attendees have come to know and love from SaaStr into three full days of live, virtual content.

With 70+ sessions, the key takeaways were flying out of our speakers faster than we could transcribe them. Here are some of our favorites, but make sure to join the 300,000+ other viewers who have already committed to learn from the best in SaaS and catch up on all the incredible Annual sessions on SaaStr’s Twitter feed.

SaaStr Enterprise 2020: Getting Real about the Future of Work with SaaStr

SaaStr Enterprise 2020: Getting Real about the Future of Work with SaaStr

Thirty-two of the most innovative SaaS leaders took the virtual stage at the global event SaaStr Enterprise last week on July 29. Our event management team has been collaborating with the SaaStr crew behind the scenes on speaker management and content curation. Lucky for us, this means we scored front row seats to all of the insightful content from the CEOs of Coupa, Gainsight, Algolia, PagerDuty, Box, Front, and more.

Bowery Capital Events are Back (and Virtual!): The Bowery Capital Marketing Summit

Bowery Capital Events are Back (and Virtual!): The Bowery Capital Marketing Summit

Times have changed and our clients have adapted with the help of cred’s event management team. Last week, our team completed Bowery Capital’s first virtual event: the 2020 Marketing Summit. After the initial plans for an in-person event to be held in New York had to be scrapped, we shifted gears into virtual-mode and got to work reimagining what these long-running events would look like online.

The hard work more than paid off last week when the Bowery Capital Marketing Summit kicked off on Zoom with a dozen expert marketers broadcasting to nearly 200 registrants—the largest a Bowery Capital event has ever seen.

RampUp: Virtual Marketing Summit: Improving the World of Consumers

RampUp: Virtual Marketing Summit: Improving the World of Consumers

On June 10, the RampUp: Virtual Marketing Summit drew more than 3,000 registrants, and for good reason: never has there been a more appropriate time for marketers to ensure customers and their needs are being met. Hosted by LiveRamp, the Marketing Summit was the second virtual conference hosted on the On24 platform, the first being RampUp: Virtual Political Summit last month. Check out our recap!

Learning from Lending Leaders at Blend Forward 2020

Learning from Lending Leaders at Blend Forward 2020

Blend, the leading digital lending platform for mortgages and consumer banking, checked off a huge milestone for 2020: Forward, their first-ever virtual customer summit. In the midst of unprecedented and uncertain times, Blend quickly recognized the need for lenders to be more agile and digitally-oriented than ever and sprang into action.

RampUp Virtual Political Summit 2020: Tackling Political Advertising in a COVID World

RampUp Virtual Political Summit 2020: Tackling Political Advertising in a COVID World

The RampUp: Virtual Political Summit ascended into our computer screens last week on May 13 and we had a front-row seat (see: our living room couch)! In the wake of not only the global COVID-19 pandemic, but also the upcoming 2020 presidential election, this event was sure to intrigue. Check out our key takeaways from the event.

Wrapping Up 2019 Events with Bowery Capital

 

Our event management team wrapped up a busy fall event season after concluding three events for the Bowery Capital Leadership Series. The Leadership Series— composed of the Sales Summit, People & Talent Summit, and Finance & Ops Summit—was built to generate opportunities and insights for thought leaders at early-stage SaaS and marketplace companies. Each of these events is a half-day filled with in-depth dialogue, networking opportunities, and knowledge-sharing about challenges faced, lessons learned, and best practices to implement. 

Kicking off the fall events in September, the People & Talent Summit boasted speakers from Betterment, Bowery Farming, and a keynote presentation from Bree Groff of SYPartners. The next event was the Sales Summit, which gathered more than 100 attendees to see our lineup of speakers from companies including AWS, Resy, and TripActions. The Finance & Ops Summit rounded out the event series with 20 speakers from companies such as EY, Sage Intacct, Nasdaq Private Market, and CLEAR

As the focus of the Leadership Series is to facilitate tactical, actionable dialogue for attendees and an engaged audience from speakers, topics across the three events ranged from Lessons Learned as a CFO, Investor Relations, How to Successfully Move Upmarket, and Developing a Highly-Personalized and Data-Driven Recruiting Process. 

Key takeaways:

  • Create an inclusive environment and diversity will follow. You can’t support diverse candidates and employees if your organization isn’t ALREADY a supportive and inclusive environment. 

  • If you’re going to move upmarket, then you have to invest in upskilling. One of the most common reasons organizations fail during their upmarket move is because their reps and supporting functions have not been upskilled to make an effective move.

  • Raise your next round of funding when you DON’T need it. If you’re needing funding, you’re too late. Raise while your numbers look great and you have the time to dedicate to a successful round of funding. 

  • Fire early and fire fast. Early-stage companies are too susceptible to the mistakes that a bad employee can make. 

  • Find the employees that are passionate about your company. Create the job that best utilizes the skills of your passionate employees. Their contributions are too valuable to lose. 

Continuing the conversations that started onstage, each event rounded out the day with a happy hour and networking reception.

cred is looking ahead to four more Bowery Capital events in San Francisco and New York as we head into 2020!