Last week, around 400 brands, retailers, and service providers gathered at FUTR North America in New York. The event explored cutting-edge trends, transformative technologies, and strategic insights shaping the future of consumer behavior, retail, and marketing. 

The program featured keynotes, co-presentations, and panel discussions from notable speakers, including Jeanniey Walden, Chief Marketing Officer and ELT Team member at Rite Aid, Kirsty Keoghan, Global GM of Fashion/Apparel at eBay, Carolann McKay, Director of Social Commerce at Walmart, Marisa Runyon, Head of Creative Content at Shein, and Keri Taub, Vice President of Strategy at Bloomingdale’s. 

A few highlights from the event include: 

• Jonathan Yaffe, CEO & Co-Founder of AnyRoad, and Patrick Lowe, Head of Brand Partnerships at La Liga North America, shared insights on leveraging AI to build a global movement. 

• Cory Treffiletti, CMO of Rembrand, spoke on a panel with L'Oréal USA, Firework, Mars Food & Nutrition, and Black Girl Digital about the purchasing behaviors of the future consumer. 

• Christian Lachel, Chief Creative Officer of BRC Imagination Arts, and Joanna Hobday, CEO of Brite Management, discussed how to use the five senses to make consumers love your brand. 

If you’re interested in the next FUTR event, check out their next one in Singapore, or stay tuned for next year’s events in Europe and North America. 

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