Everyone wants to win awards, yet awards programs tend to fall to the bottom of marketers’ priority lists due to their competitive nature, hefty submission forms, and costly fees. We get it—submitting for awards requires a lot of time, energy, and resources—but what about all the benefits that come with getting involved in industry awards?

The pros of earning industry awards may outweigh the cons, especially as your company scales and grows. It’s important to remember winning awards is about more than getting a shiny trophy or being invited to a fancy awards gala—they’re about elevating your business and receiving recognition.

Still wondering if industry awards are worth it? Below we share the top five benefits of exploring an industry awards program!

1. Builds your credibility: Awards are usually judged by industry leaders that people look up to for their thought leadership and recommendation. Earning accolades, like awards or a spot on a “best of” list, helps prospective customers and connections understand how trustworthy your company is before they even set up a discovery call. 

2. Makes you stand out against competitors: It’s one thing to say “we’re the best!” but it means so much more when a third-party entity validates that. Winning industry awards can help your business stand out against its competitors and establish market leadership. 

3. Boosts your exposure: Awards earned are PR and marketing gold, as winners are always recognized publicly via press releases, news articles, social media announcements, etc. Sometimes your company doesn’t even have to win to reap the SEO perks, as being listed as a nominee for an award can promote brand awareness.

4. Attracts talent to your business: Industry awards show prospective employees that your business is a winner, and everyone wants to be a part of a winning team. Candidates will feel eager and excited about your company when they think about the potential of working for an award-winning team.  

5. Gets employees excited: As previously mentioned, everyone wants to feel like a winner, and being part of a winning team does just that. Celebrating a victory can boost staff morale and motivate teams to keep doing incredible work.

Interested in getting out there and submitting for more industry awards? We can help with that — check our speaker management page or get in touch to learn more. And if you want to stay updated on industry trends like this, make sure to sign up for our newsletter.